Apps Run The World Apps Purchases

Customer	Industry	Empl.	Revenue	Country	Vendor	Application	Category	When	VAR/SI	Insight Source
T-Mobile _x000D_	Communications	70000	$81.4B	United States	Acxiom	Acxiom Real ID	Identity and Access Management (IAM)	2017	n/a	In 2017 T-Mobile implemented Acxiom Real ID as part of a targeted Identity and Access Management (IAM) initiative to support a newly constructed customer data platform. The engagement centered on defining customer personas and journeys, and on establishing product strategy and a data architecture that would serve marketing automation, marketing performance reporting, and media teams. Acxiom Real ID was configured to operate against a data lake combined with a semantic relational data model, enabling identity resolution, profile unification, and the capture of event history. The implementation emphasized customer preference and consent capture as first class entities, and aligned the Acxiom Real ID implementation with data modeling for audience segmentation and activation. Integrations were scoped for marketing automation systems, marketing performance reporting tooling, media platforms, and 3rd party demographics providers, with event ingestion pipelines feeding the data lake and the semantic model. Operational coverage focused on marketing, media, and analytics functions, where unified identity profiles were made available to downstream reporting and audience activation workflows. Governance workstreams established customer persona definitions, journey maps, and product ownership for the identity layer, and formalized consent and preference governance into the data architecture. The narrative centers on Acxiom Real ID delivering an identity management solution tightly coupled to the customer data platform, semantic data model, and marketing operations of T-Mobile.
Athens State University	Education	472	$105M	United States	Acxiom	Acxiom Real ID	Identity and Access Management (IAM)	2020	n/a	In 2020, Athens State University implemented Acxiom Real ID as an Identity Management solution to verify distance-learning students. The deployment targets assessment-time identity checks across the university’s online course and testing workflows for its population of full-time, part-time and distance learners. Acxiom Real ID leverages Acxiom Identity Verification and Authentication products to present real-time questions generated on-demand from Acxiom’s database of U.S. consumer public records, without prior input from students. The configuration focuses on assessment initiation, producing verification challenges and performing authentication checks as students begin exams and remote assessments. The identity solution is embedded in the distance-learning assessment workflow so identity verification triggers when students start assessments, enforcing authentication at the point of entry. Governance and process controls require assessment-level verification, and the implementation helps the university verify the identity of distance-learning students and ensures that students cannot circumvent the identity verification process.
	Healthcare	3000	$750M	United States	Adaptiva	Adaptiva OneSite	Endpoint Management	2020	n/a
	Construction and Real Estate	51000	$16.1B	United States	Adaptiva	Adaptiva OneSite	Endpoint Management	2016	n/a
	Insurance	25000	$47.3B	United States	AlertEnterprise	AlertEnterprise Enterprise Guardian	Identity and Access Management (IAM)	2019	n/a
	Utilities	3150	$1.1B	United States	AlertEnterprise	AlertEnterprise Enterprise Guardian	Identity and Access Management (IAM)	2019	n/a
	Transportation	5300	$1.1B	United States	AlertEnterprise	AlertEnterprise Enterprise Guardian	Identity and Access Management (IAM)	2015	n/a
	Banking and Financial Services	290	$115M	United States	AT&T	AT&T Cybersecurity (formerly AlienVault)	Endpoint Detection and Response (EDR)	2016	n/a
	Leisure and Hospitality	1734	$143M	United States	AT&T	AT&T Cybersecurity (formerly AlienVault)	Endpoint Detection and Response (EDR)	2012	n/a
	Education	900	$120M	United States	AT&T	AT&T Cybersecurity (formerly AlienVault)	Endpoint Detection and Response (EDR)	2016	n/a

Logo

Customer

Industry

Empl.

Revenue

Country

Vendor

Application

Category

When

VAR/SI

Insight

Insight Source

T-Mobile _x000D_

Communications

70000

$81.4B

United States

Acxiom

Acxiom Real ID

Identity and Access Management (IAM)

2017

n/a

In 2017 T-Mobile implemented Acxiom Real ID as part of a targeted Identity and Access Management (IAM) initiative to support a newly constructed customer data platform. The engagement centered on defining customer personas and journeys, and on establishing product strategy and a data architecture that would serve marketing automation, marketing performance reporting, and media teams. Acxiom Real ID was configured to operate against a data lake combined with a semantic relational data model, enabling identity resolution, profile unification, and the capture of event history. The implementation emphasized customer preference and consent capture as first class entities, and aligned the Acxiom Real ID implementation with data modeling for audience segmentation and activation. Integrations were scoped for marketing automation systems, marketing performance reporting tooling, media platforms, and 3rd party demographics providers, with event ingestion pipelines feeding the data lake and the semantic model. Operational coverage focused on marketing, media, and analytics functions, where unified identity profiles were made available to downstream reporting and audience activation workflows. Governance workstreams established customer persona definitions, journey maps, and product ownership for the identity layer, and formalized consent and preference governance into the data architecture. The narrative centers on Acxiom Real ID delivering an identity management solution tightly coupled to the customer data platform, semantic data model, and marketing operations of T-Mobile.

Athens State University

Education

472

$105M

United States

Acxiom

Acxiom Real ID

Identity and Access Management (IAM)

2020

n/a

In 2020, Athens State University implemented Acxiom Real ID as an Identity Management solution to verify distance-learning students. The deployment targets assessment-time identity checks across the university’s online course and testing workflows for its population of full-time, part-time and distance learners. Acxiom Real ID leverages Acxiom Identity Verification and Authentication products to present real-time questions generated on-demand from Acxiom’s database of U.S. consumer public records, without prior input from students. The configuration focuses on assessment initiation, producing verification challenges and performing authentication checks as students begin exams and remote assessments. The identity solution is embedded in the distance-learning assessment workflow so identity verification triggers when students start assessments, enforcing authentication at the point of entry. Governance and process controls require assessment-level verification, and the implementation helps the university verify the identity of distance-learning students and ensures that students cannot circumvent the identity verification process.