Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Professional Services
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight |
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Salesforce | Professional Services | 76453 | $37.9B | United States | Certinia | Certinia Customer Engagement | Customer Engagement | 2019 | n/a |
In 2019, Salesforce implemented Certinia Customer Engagement to centralize services operations across its professional services and CRM functions. The deployment is documented in a vendor case study that describes use of Certinia Professional Services Cloud and Services Estimator, and the attribution to the Certinia Customer Engagement application is inferred from those modules while the implementation timing is an estimate.
Implementation focused on Certinia Professional Services Cloud as a project and professional services automation core, paired with Services Estimator to standardize project scoping and pricing. Configurations emphasized services estimation workflows, project visibility and revenue forecasting, aligning service delivery records and project financials with CRM activities.
The rollout covered Salesforce professional services globally and within the United States, with operational scope identified as professional services and CRM functions. No specific third party integrations are cited in the case study, therefore system-to-system connections are not documented in the source.
The case study reports a roughly 1 percent revenue forecast variance following use of the Certinia solutions, presented as an outcome tied to improved forecasting and project visibility. Governance changes are described implicitly through unified services operations and centralized estimation processes rather than detailed governance artifacts in the source.
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Salesforce | Professional Services | 76453 | $37.9B | United States | Databook | Databook Platform | Account Based Marketing | 2024 | n/a |
In 2024, Salesforce appears on Databook's 'Trusted by' list as a Databook customer deploying the Databook Platform to align sales, marketing and revenue operations for larger transformational deals across the United States. The deployment is framed within the Account Based Marketing category, with vendor content indicating activity since early 2024 tied to account-level engagement for high value opportunities.
The implementation emphasis for the Databook Platform is on account orchestration, shared account profiles and ABM playbooks, enabling coordinated campaign workflows, prioritization of target accounts and structured handoffs between marketing, sales and revenue operations. Typical Account Based Marketing capabilities implied by the deployment include account segmentation, activation workflows and sales enablement at the account level, applied to multi-stakeholder, transformational deals.
Governance and operating model changes appear focused on cross functional alignment across sales, marketing and RevOps, with centralized account plans and defined operational playbooks to manage larger deals. Vendor-reported outcomes on Databook's site include higher average contract values and greater rep productivity, and deployment timing is estimated from Databook site copy noting activity since early 2024.
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Professional Services | 76453 | $37.9B | United States | Grafana Labs | Grafana Frontend Observability | Application Performance Management | 2021 | n/a |
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Professional Services | 76453 | $37.9B | United States | LevelTen Energy | LevelTen MarketPulse | Analytics and BI | 2019 | n/a |
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Professional Services | 76453 | $37.9B | United States | Macrometa | Macrometa PhotonIQ | Marketing Automation | 2024 | n/a |
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Professional Services | 76453 | $37.9B | United States | Nymeria | Nymeria | Marketing Automation | 2023 | n/a |
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Professional Services | 76453 | $37.9B | United States | Certinia | Certinia Professional Services CPQ | Configure Price Quote (CPQ) | 2021 | n/a |
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Professional Services | 76453 | $37.9B | United States | Morning Consult | Morning Consult AI | Analytics and BI | 2024 | n/a |
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Professional Services | 76453 | $37.9B | United States | Together AI | Together Enterprise Platform | Generative AI Platforms | 2024 | n/a |
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Professional Services | 76000 | $6.9B | United Kingdom | Kyriba | Kyriba Treasury | Treasury Management | 2017 | n/a |
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