Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Utilities
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Public Service Company of New Mexico | Utilities | 3150 | $1.1B | United States | KUBRA | KUBRA IQ | Natural Language Processing | 2023 | n/a | In 2023, Public Service Company of New Mexico implemented KUBRA IQ, a Natural Language Processing application, as part of a broader customer outage information upgrade. The initiative rolled out KUBRA Storm Center 5 functionality to deliver a mobile friendly, real time outage map with improved search by county, city, and ZIP code and added Spanish language support for customers in New Mexico. KUBRA IQ was configured to provide Natural Language Processing capabilities that align with outage mapping use cases, including parsing customer location queries, normalizing place names and ZIP inputs, and supporting language detection to route content to Spanish language presentation. The implementation emphasized customer facing search relevance and intent recognition tied to the Storm Center outage map workflow. Operational scope centered on customer communications and outage management for PNM customers across New Mexico, with the public facing outage map accessible on mobile devices. The combined deployment of KUBRA IQ and Storm Center 5 enhanced outage communications and transparency for customers through real time status updates, localized search, and multilingual support. | |
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Ameren Illinois Company | Utilities | 3133 | $3.0B | United States | Microsoft | Microsoft 365 | Collaboration | 2019 | n/a | ||
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Utilities | 3133 | $3.0B | United States | Proofpoint | Proofpoint Email Security and Protection | Secure Email Gateways (SEGs) | 2018 | n/a |
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Utilities | 3133 | $3.0B | United States | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2016 | n/a |
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Utilities | 3133 | $3.0B | United States | Imperva | Imperva Sonar | Web Application Firewalls (WAF) | 2021 | n/a |
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Utilities | 3133 | $3.0B | United States | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | 2020 | n/a |
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Utilities | 3128 | $926M | United Kingdom | Aspect Software | Aspect Proactive Engagement Suite | Customer Engagement | 2013 | n/a |
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Utilities | 3128 | $926M | United Kingdom | Oracle | Oracle Textura | Payment Processing | 2011 | n/a |
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Utilities | 3128 | $926M | United Kingdom | UKG | UKG Workforce Central (ex Kronos Workforce Central) | Workforce Management | 2011 | n/a |
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Utilities | 3128 | $926M | United Kingdom | Oracle | Oracle HCM Time and Labor | Time and Attendance | 2016 | n/a |
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