Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Arcadis Philippines | Professional Services | 1900 | $320M | Philippines | Oracle | Oracle Analytics Cloud | Analytics and BI | 2020 | n/a | ||
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Back Market | Retail | 700 | $320M | France | Google BigQuery | Data Warehouse | 2024 | n/a | In 2024, Back Market adopted Google BigQuery as its Data Warehouse to underpin a strategic migration of its cloud infrastructure to Google Cloud and to support international expansion. The implementation of Google BigQuery establishes a centralized enterprise data warehouse platform for Back Market, intended to improve the speed and ease with which the company manages data at scale and to provide higher security guarantees for marketplace data. The deployment centers on data ingestion, scalable analytics, and analytics-ready datasets that feed generative AI workflows, with Google BigQuery functioning as the primary storage and query engine. Functional capabilities implemented include large scale analytics, dataset provisioning for machine learning, and secure data governance controls consistent with Data Warehouse operational patterns. Integrations are explicit and material to the implementation, Back Market is leveraging Vertex AI for generative AI solutions that query BigQuery hosted datasets, and the arrangement builds on Back Market's prior adoption of Google Workspace for internal communications. Operational coverage spans Back Market's global marketplace and customer service operations, where data served from Google BigQuery will support customer, merchant, and operations analytics use cases. The rollout reframes customer service workflows by enabling service agents to access consolidated historical context and to use generative AI summaries powered by Vertex AI and Google BigQuery, which is described as accelerating resolution consistency and speed. The migration to Google Cloud and adoption of Google BigQuery also signals a shift in infrastructure governance toward cloud native data management, with centralized controls for security and sustainability alignment. Outcomes stated by the parties include improved operational efficiency and capacity, higher security guarantees for enterprise data, and a lower carbon footprint resulting from Google Cloud infrastructure that supports Back Market's sustainability strategy. Back Market also plans broader exploration of generative AI scenarios, including language translation, content creation, and text analysis, to deliver more personalized services for customers and vendors. | ||
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Consumer Packaged Goods | 1217 | $320M | Pakistan | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2018 | Ibm |
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Manufacturing | 1400 | $320M | Australia | Near | CARBON | Analytics and BI | 2024 | n/a |
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Consumer Packaged Goods | 1400 | $320M | India | Microsoft | Microsoft Power BI | Analytics and BI | 2021 | Acxiom Consulting |
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Manufacturing | 1500 | $320M | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2016 | n/a |
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Professional Services | 1500 | $320M | Sweden | Oracle | Oracle Analytics Cloud | Analytics and BI | 2024 | n/a |
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Media | 2700 | $320M | United Kingdom | Oracle | Oracle Fusion Data Intelligence Platform | Analytics and BI | 2024 | n/a |
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Government | 2000 | $320M | United States | Palantir Technologies | Palantir Foundry | Analytics and BI | 2023 | n/a |
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Transportation | 1800 | $320M | Bolivia | Chartbeat | Chartbeat | Analytics and BI | 2014 | n/a |
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