Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Mandarin Oriental Hotel Group | Leisure and Hospitality | 6077 | $317M | Hong Kong | Ireckonu | Ireckonu IInformU | Analytics and BI | 2015 | n/a | In 2015, Mandarin Oriental Hotel Group implemented Ireckonu IInformU to centralize guest data and consolidate analytics across its properties. The deployment combined Ireckonu CORE Middleware with a customer data platform to ingest, normalize and persist guest records, with Ireckonu IInformU used for consolidated reporting and analytics within the Analytics and BI category. The implementation focused on data consolidation, unified guest profile creation, and analytics-driven segmentation and targeting capabilities. Functional capabilities implemented included centralized reporting and dashboards, profile unification for cross property identity resolution, audience segmentation workflows for CRM and marketing, and ad hoc analysis to support campaign targeting and personalization. Integrations were explicitly centered on CORE Middleware and a CDP to aggregate property level sources into a single profile store, enabling CRM and marketing teams across APAC and globally to operate from a unified dataset. Governance and operational rollout emphasized a single unified guest profile and centralized segmentation and targeting workflows, and the consolidated reporting capability was used to drive segmentation, targeting and data driven marketing outcomes in the region. | |
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Sikich | Professional Services | 1600 | $316M | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2015 | n/a | ||
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Utilities | 1800 | $316M | Australia | Energy Exemplar | Energy Exemplar PLEXOS | Analytics and BI | 2023 | n/a |
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Manufacturing | 1800 | $315M | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2016 | n/a |
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Distribution | 1500 | $315M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2018 | n/a |
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Government | 3800 | $315M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2021 | n/a |
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Government | 3800 | $315M | United Kingdom | Tableau Software | Tableau | Analytics and BI | 2020 | n/a |
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Government | 1781 | $314M | United Kingdom | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2003 | n/a |
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Healthcare | 700 | $314M | United States | Zendesk | Zendesk Explore | Analytics and BI | 2018 | n/a |
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Professional Services | 928 | $313M | United States | MicroStrategy | MicroStrategy ONE Analytics | Analytics and BI | 2017 | n/a |
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