Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Retail
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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OBI Group Holding | Retail | 40000 | $9.0B | Germany | Styla | Styla CMS | Web Content Management | 2019 | n/a | In 2019, OBI Group Holding implemented Styla CMS as a Web Content Management solution to support marketing and content operations. The deployment concentrated on enabling marketing teams to create and manage landing pages and international content, delivering faster time-to-market and more consistent content performance across country sites. OBI’s Styla CMS implementation leveraged core CMS capabilities for template-driven content authoring, landing page assembly, and localization workflow orchestration. The configuration emphasized reusable content blocks and publishing orchestration to streamline production, reducing repetitive manual tasks for editorial and marketing users. Operational scope prioritized marketing and regional content teams in Germany while publishing content across multiple country sites, aligning editorial governance with localized execution. Governance and process changes included centralized templates and standardized content approval workflows, which reduced content production effort and costs and improved content performance as part of the marketing and content function. | |
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OBI Group Holding | Retail | 40000 | $9.0B | Germany | TradeBeyond | TradeBeyond Product Lifecycle Management | Product Lifecycle Management | 2024 | n/a | In 2024, OBI Group Holding implemented TradeBeyond Product Lifecycle Management. The implementation falls under the Product Lifecycle Management category and targets digitization of OBI Group Sourcing end to end product development, sourcing, quality, order management and production processes for OGS in Asia. The deployment of TradeBeyond Product Lifecycle Management centers on PLM and product lifecycle capabilities, with explicit configuration for product development workflows, sourcing orchestration, quality incident tracking, order management and production process tracking. Functional modules implemented include product data management, specification and sampling workflows, supplier collaboration capabilities and production order tracking, aligned to standard PLM lifecycle stages. The solution is delivered on TradeBeyond's platform, centralizing product master data and operationalizing supplier interactions across OGS in Asia. The platform approach is described as enabling orchestration of sourcing and production workflows and consolidating quality records and order status, which supports cross functional visibility for sourcing, quality assurance and production planning teams. Governance and rollout were planned as a phased release with the first production release scheduled for early 2024, focused on OBI Group Sourcing and OGS operations in Asia. The announcement frames the program as a commitment to supply chain efficiency and sustainability, positioning TradeBeyond Product Lifecycle Management to standardize processes and data flows across sourcing, product development and production functions. | |
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Retail | 100000 | $9.0B | France | Kyriba | Kyriba Treasury | Treasury Management | 2018 | n/a |
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Retail | 30000 | $9.0B | United States | MicroStrategy | MicroStrategy ONE Analytics | Analytics and BI | 2009 | n/a |
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Retail | 100000 | $9.0B | France | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | 2015 | n/a |
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Retail | 100000 | $9.0B | France | Oracle | Oracle E-Business Suite | ERP Financial | 2013 | n/a |
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Retail | 100000 | $9.0B | France | Oracle | Oracle Commerce Cloud | eCommerce | 2013 | n/a |
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Retail | 30000 | $9.0B | United States | UKG | UKG Workforce Central (ex Kronos Workforce Central) | Workforce Management | 2001 | n/a |
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Retail | 100000 | $9.0B | France | Oracle | Oracle Retail (ex Retek) | Retail Management | 2016 | n/a |
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Retail | 100000 | $9.0B | France | HubSpot | Hubspot CRM | CRM | 2019 | n/a |
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