Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Mercury NZ, Ltd. Utilities 1493 $2.1B New Zealand Microsoft Microsoft 365 Collaboration 2016 n/a
Mercury NZ, Ltd. Utilities 1493 $2.1B New Zealand Survicate Survicate Customer Experience and Survey Software Customer Experience 2017 n/a
Utilities 1493 $2.1B New Zealand Hotjar Hotjar Customer Experience 2017 n/a
Utilities 1493 $2.1B New Zealand Salesforce Salesforce Krux DMP Data Management Platform 2018 n/a
Utilities 1493 $2.1B New Zealand The Trade Desk The Trade Desk Digital Advertising Platform 2018 n/a
Utilities 1493 $2.1B New Zealand Atlassian Atlassian Jira Service Desk IT Service Management 2018 n/a
Utilities 1493 $2.1B New Zealand SMX SMX Secure Email Gateway Secure Email Gateways (SEGs) 2018 n/a
Utilities 1493 $2.1B New Zealand Nuance Communications Nuance Customer Engagement Platform (ex TouchCommerce) Customer Engagement 2019 n/a
Utilities 1493 $2.1B New Zealand Amazon Web Services (AWS) Amazon Elastic Load Balancing (ELB) Content Delivery Network 2020 n/a
Utilities 1493 $2.1B New Zealand Quantcast Quantcast Measure Marketing Analytics 2021 n/a
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