Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Novelis | Manufacturing | 14650 | $18.5B | United States | Informatica | Informatica Data Quality | Data Warehouse | 2018 | n/a | In 2018 Novelis implemented Informatica Data Quality within a Data Warehouse initiative to build and govern master data for vendors, customers, and products. The deployment targeted Global Reference data and was executed as part of an end to end master data program led by the internal MDM team, with responsibilities spanning requirement analysis, data analysis, big data pipeline development, SQL data model design, and Power BI report development. The Informatica Data Quality implementation operated alongside Informatica MDM to establish a persistent master record store, using Informatica Data Quality for data profiling and rule based validation prior to record consolidation in the MDM hub. Configuration work emphasized data quality rules, standardization logic, and matching processes typical of enterprise data quality tooling, and these capabilities were embedded into automated ingestion and transformation pipelines. Integrations were implemented with SQL based data models, downstream Power BI reporting, and the organization s big data pipelines to feed and consume cleansed reference data. Operational coverage was explicitly global reference data for vendor, customer and product domains, supporting vendor management, customer master and product lifecycle functions. Governance was organized around MDM led reference data controls and centrally managed data quality rules, with data quality enforcement placed at the pipeline layer to standardize validation and reduce downstream remediation efforts. | |
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Elektro-Material | Distribution | 700 | $100M | Switzerland | Informatica | Informatica Data Quality | Data Warehouse | 2018 | n/a | In 2018, Elektro-Material implemented Informatica Data Quality alongside Informatica MDM Product 360 within a Data Warehouse initiative to centralize and govern product master data for its omnichannel business. Elektro-Material operates EM.Webshop as its primary growth channel, manages roughly 300,000 SKUs sourced from about 900 suppliers, and maintains a five person product data team responsible for catalog onboarding, enrichment, and distribution to downstream channels. The deployment combined Informatica Data Quality with Informatica MDM Product 360 and the Informatica Business Process Management option to automate product onboarding, attribute enrichment, and quality validation. The solution uses a web client for broader stakeholder access, supports multilingual attribute sets in German, French, and Italian, and enforces embedded quality checks to standardize data at ingestion, including support for BMEcat formatted supplier catalogs. Operational integration focused on programmatic flows from supplier catalogs into the MDM hub and then onward to the ERP that feeds EM.Webshop, procurement interfaces, and e-catalog exports for client ERP systems. Catalog ingestion and attribute mapping were automated to enable entire supplier catalogs to be onboarded in hours rather than months, accelerating time to market for new products and reducing manual spreadsheet processing. Governance and process changes were implemented using the Business Process Management option to formalize supplier onboarding, product maintenance workflows, and cross-team handoffs, with Informatica Data Quality driving automated validation rules. Outcomes explicitly reported by Elektro-Material include a doubling of digital channel sales over two years, at least fourfold faster time to market for new product launches, automated onboarding of catalogs from 900 suppliers, and a five person team continuing to manage 300,000 SKUs while preparing to absorb an expected eightfold increase in product data. | |
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Automotive | 157457 | $166.0B | Germany | Informatica | Informatica Data Quality | Data Warehouse | 2018 | n/a |
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Retail | 2000 | $500M | Germany | Informatica | Informatica Data Quality | Data Warehouse | 2018 | n/a |
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Retail | 8500 | $7.4B | United States | Informatica | Informatica Data Quality | Data Warehouse | 2018 | n/a |
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Retail | 50 | $5M | Philippines | TIBCO Software | TIBCO Jaspersoft | Analytics and BI | 2018 | n/a |
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Media | 3115 | $1.9B | United States | InCorta | InCorta | Analytics and BI | 2018 | n/a |
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Manufacturing | 6000 | $3.0B | United States | SAP | SAP Ariba Spend Analysis | Analytics and BI | 2018 | n/a |
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Life Sciences | 8970 | $4.4B | United States | SAP | SAP Ariba Spend Analysis | Analytics and BI | 2018 | n/a |
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Manufacturing | 8000 | $3.5B | United States | SAP | SAP Ariba Spend Analysis | Analytics and BI | 2018 | n/a |
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