AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

Apply Filters For 10+ Million Software Purchases

  • Analytics and BI
Logo Customer Industry Empl. Revenue Country Vendor Application Category When VAR/SI Insight Insight Source
Michael Kors (UK) Limited Retail 2900 $1.5B United Kingdom Oracle Oracle Endeca Analytics and BI 2019 n/a
Great Wolf Resorts Leisure and Hospitality 6000 $325M United States Converge Direct Helix Analytics and BI 2019 n/a In 2019, Great Wolf Resorts deployed Helix on its website to establish a centralized digital analytics layer. Great Wolf Resorts implemented Helix as an Analytics and BI application to instrument customer journeys on its web properties and standardize event collection for guest interactions. The Helix implementation emphasized event tagging, session and funnel analytics, cohort segmentation, and dashboarding for executive and operational reporting. Configuration work included defining an event taxonomy, mapping page and transaction events to structured schemas, and building reusable KPI dashboards within Helix for marketing and analytics users. Helix serves as the primary web analytics source consumed by marketing operations, revenue management, and digital experience teams to support campaign measurement and onsite personalization workflows. The deployment covered company web properties and was structured to feed internal reporting and cross functional analytics without naming external vendor integrations. Governance for Helix included role based access controls, change control for tagging and instrumentation, and periodic data quality audits to maintain consistent measurement. The rollout packaged documentation of the event taxonomy and stakeholder training for marketing and analytics teams to operationalize Helix data.
Professional Services 80 $6M United States GoodData Corporation GoodData Analytics and BI 2019 n/a
Retail 1700 $200M United States Oracle Oracle Endeca Analytics and BI 2019 n/a
Consumer Packaged Goods 150 $15M United States Converge Direct Helix Analytics and BI 2019 n/a
Government 128668 $1.0B Chile Tableau Software Tableau Analytics and BI 2019 n/a
Government 2500 $450M Netherlands Tableau Software Tableau Analytics and BI 2019 n/a
Non Profit 200 $22M Australia Microsoft Microsoft Power BI Analytics and BI 2019 n/a
Professional Services 140 $15M Australia Microsoft Microsoft Power BI Analytics and BI 2019 n/a
Retail 5000 $750M Germany Oracle Oracle Endeca Analytics and BI 2019 n/a
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