Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Michael Kors (UK) Limited | Retail | 2900 | $1.5B | United Kingdom | Oracle | Oracle Endeca | Analytics and BI | 2019 | n/a | ||
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Great Wolf Resorts | Leisure and Hospitality | 6000 | $325M | United States | Converge Direct | Helix | Analytics and BI | 2019 | n/a | In 2019, Great Wolf Resorts deployed Helix on its website to establish a centralized digital analytics layer. Great Wolf Resorts implemented Helix as an Analytics and BI application to instrument customer journeys on its web properties and standardize event collection for guest interactions. The Helix implementation emphasized event tagging, session and funnel analytics, cohort segmentation, and dashboarding for executive and operational reporting. Configuration work included defining an event taxonomy, mapping page and transaction events to structured schemas, and building reusable KPI dashboards within Helix for marketing and analytics users. Helix serves as the primary web analytics source consumed by marketing operations, revenue management, and digital experience teams to support campaign measurement and onsite personalization workflows. The deployment covered company web properties and was structured to feed internal reporting and cross functional analytics without naming external vendor integrations. Governance for Helix included role based access controls, change control for tagging and instrumentation, and periodic data quality audits to maintain consistent measurement. The rollout packaged documentation of the event taxonomy and stakeholder training for marketing and analytics teams to operationalize Helix data. | |
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Professional Services | 80 | $6M | United States | GoodData Corporation | GoodData | Analytics and BI | 2019 | n/a |
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Retail | 1700 | $200M | United States | Oracle | Oracle Endeca | Analytics and BI | 2019 | n/a |
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Consumer Packaged Goods | 150 | $15M | United States | Converge Direct | Helix | Analytics and BI | 2019 | n/a |
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Government | 128668 | $1.0B | Chile | Tableau Software | Tableau | Analytics and BI | 2019 | n/a |
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Government | 2500 | $450M | Netherlands | Tableau Software | Tableau | Analytics and BI | 2019 | n/a |
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Non Profit | 200 | $22M | Australia | Microsoft | Microsoft Power BI | Analytics and BI | 2019 | n/a |
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Professional Services | 140 | $15M | Australia | Microsoft | Microsoft Power BI | Analytics and BI | 2019 | n/a |
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Retail | 5000 | $750M | Germany | Oracle | Oracle Endeca | Analytics and BI | 2019 | n/a |
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