List of TOTVS Tail Target Customers
Sao Paulo, 2511,
Brazil
Since 2010, our global team of researchers has been studying TOTVS Tail Target customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased TOTVS Tail Target for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using TOTVS Tail Target for Data Management Platform include: LG Electronics South Korea, a South Korea based Manufacturing organisation with 83000 employees and revenues of $64.61 billion, Midea, a China based Manufacturing organisation with 200000 employees and revenues of $57.50 billion, Panasonic Japan, a Japan based Manufacturing organisation with 228420 employees and revenues of $56.14 billion, General Electric, a United States based Utilities organisation with 76800 employees and revenues of $34.94 billion, Santander Brasil, a Brazil based Banking and Financial Services organisation with 52000 employees and revenues of $16.00 billion and many others.
Contact us if you need a completed and verified list of companies using TOTVS Tail Target, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The TOTVS Tail Target customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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A. Yoshii Engenharia E Construcoes | Construction and Real Estate | 1800 | $500M | Brazil | TOTVS | TOTVS Tail Target | Data Management Platform | 2016 | n/a |
In 2016, A. Yoshii Engenharia E Construcoes deployed TOTVS Tail Target on its website. The implementation positions TOTVS Tail Target as a Data Management Platform to collect and centralize first party web behavioral data and support site level personalization and audience orchestration.
Configuration work focused on web data capture and profile stitching, using TOTVS Tail Target to implement a data layer, persistent visitor profiling, audience segmentation, and tag management capabilities common to Data Management Platform deployments. The TOTVS Tail Target configuration included rules for segmentation and audience exports to downstream activation points, and it was instrumented to support event level capture for marketing and digital engagement use cases.
Operational coverage was scoped to the corporate website, impacting marketing and customer engagement functions responsible for on site personalization and campaign targeting. Governance elements implemented alongside the deployment included consent handling and audience governance workflows to ensure alignment with site privacy requirements, and rollout was managed as a site embedded solution rather than a back office system.
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AB InBev LATAM | Consumer Packaged Goods | 25023 | $9.1B | Brazil | TOTVS | TOTVS Tail Target | Data Management Platform | 2022 | n/a |
In 2022, AB InBev LATAM implemented TOTVS Tail Target on its public website. The deployment uses TOTVS Tail Target as a Data Management Platform to centralize site level behavioral signals, persistent identifiers and consent signals to support digital audience management across web properties.
TOTVS Tail Target was configured to capture event level data and cookie level identifiers, to build unified profiles and enable real time segmentation for marketing activation. The implementation centers operational ownership in digital marketing and web analytics, with governance controls around consent aware data capture, retention rules and a segmentation taxonomy that feeds downstream activation and personalization workflows.
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Academia Danone Nutricia | Education | 10 | $1M | Brazil | TOTVS | TOTVS Tail Target | Data Management Platform | 2021 | n/a |
Academia Danone Nutricia implemented TOTVS Tail Target in 2021 on its website. The TOTVS Tail Target Data Management Platform is deployed as an embedded web instance to centralize visitor data capture, enable audience management, and support site-level personalization and campaign targeting for education content and learner engagement. Academia Danone Nutricia TOTVS Tail Target Data Management Platform supports marketing and website personalization functions.
Configuration emphasizes audience segmentation, client-side tagging, and content targeting modules aligned with common Data Management Platform capabilities, with segmentation rules and targeting parameters managed through the application interface. Integration is implemented directly into the website front-end where TOTVS Tail Target collects behavioral signals and serves segment outputs for personalized content delivery, and operational control is scoped to the organizations marketing and content team with governance focused on editorial review and rule management.
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Agora RS | Media | 10 | $1M | Brazil | TOTVS | TOTVS Tail Target | Data Management Platform | 2024 | n/a |
In 2024 Agora RS deployed TOTVS Tail Target on their website, adopting TOTVS Tail Target as their Data Management Platform to centralize site level audience capture and visitor profiling. The implementation is scoped to the corporate website and is configured for first party data ingestion and client side visitor collection consistent with Data Management Platform capabilities. For a 10 person media operation the deployment is intentionally lightweight and oriented toward supporting marketing and advertising audience workflows rather than enterprise scale data pipelines.
Configuration focuses on audience segmentation, profile stitching, consent aware data capture, and the creation of exportable audience lists and identifiers for downstream activation and analytics. Operational governance is concentrated in the marketing function, with tag governance, privacy controls, and a staged rollout across site sections to manage complexity and maintain data stewardship while using TOTVS Tail Target on the website.
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Alares Internet | Communications | 2700 | $670M | Brazil | TOTVS | TOTVS Tail Target | Data Management Platform | 2023 | n/a |
In 2023, Alares Internet deployed TOTVS Tail Target on their website. The deployment positions TOTVS Tail Target as a Data Management Platform for Alares Internet, supporting website audience collection and customer data orchestration for communications and digital marketing functions. Alares Internet is a Brazil based communications company with approximately 2700 employees and reported revenue of 670000000.
Configuration concentrated on client side and tag based data collection, event schema mapping, audience segmentation, and rule based activation. The TOTVS Tail Target application was configured to centralize cookie and event ingestion, manage persistent identifiers, and assemble deterministic and probabilistic audience segments for targeting and measurement. Implementation included segmentation logic, audience export templates, and persistent segment storage to feed campaign orchestration.
Integrations were focused on website front end instrumentation and API exports to downstream marketing and analytics systems. Data flow leveraged a site data layer and API end points to transmit audiences and event streams to advertising endpoints, analytics systems, and customer engagement tools. Operational coverage remained website centric but supported activation across digital channels through audience synchronization.
Governance established segmentation taxonomies, consent aware capture rules, and tag governance controls to manage changes and maintain event accuracy. Rollout was staged across site pages with quality assurance on event definitions and segmentation logic, and the primary business functions affected include digital marketing, analytics, and customer engagement. The implementation narrative clarifies Alares Internet TOTVS Tail Target Data Management Platform alignment to website level audience orchestration and marketing operations.
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Consumer Packaged Goods | 10 | $1M | Brazil | TOTVS | TOTVS Tail Target | Data Management Platform | 2020 | n/a |
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Retail | 1000 | $150M | Brazil | TOTVS | TOTVS Tail Target | Data Management Platform | 2017 | n/a |
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Manufacturing | 22624 | $12.4B | Brazil | TOTVS | TOTVS Tail Target | Data Management Platform | 2023 | n/a |
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Education | 2600 | $750M | Brazil | TOTVS | TOTVS Tail Target | Data Management Platform | 2022 | n/a |
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Retail | 30 | $3M | United States | TOTVS | TOTVS Tail Target | Data Management Platform | 2018 | n/a |
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Buyer Intent: Companies Evaluating TOTVS Tail Target
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