List of Transunion Signal, formerly BrightTag Customers
TransUnion
555 West Adams,
Chicago, 60661, IL,
United States
Chicago, 60661, IL,
United States
1 855-681-3196
Professional Services
13200
$3.8B
Since 2010, our global team of researchers has been studying Transunion Signal, formerly BrightTag customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Transunion Signal, formerly BrightTag for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Transunion Signal, formerly BrightTag for Marketing Analytics include: Macys, a United States based Retail organisation with 94189 employees and revenues of $23.01 billion, Crate and Barrel, a United States based Retail organisation with 8000 employees and revenues of $2.50 billion, Gunma Bank, a Japan based Banking and Financial Services organisation with 2927 employees and revenues of $1.01 billion, Rue La La, a United States based Retail organisation with 550 employees and revenues of $75.0 million and many others.
Contact us if you need a completed and verified list of companies using Transunion Signal, formerly BrightTag, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Transunion Signal, formerly BrightTag customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Crate and Barrel | Retail | 8000 | $2.5B | United States | TransUnion | Transunion Signal, formerly BrightTag | Marketing Analytics | 2014 | n/a |
In 2014, Crate & Barrel implemented Transunion Signal, formerly BrightTag, using the Signal Open Data Platform to improve customer lifecycle understanding and enable real-time cross channel marketing across its United States operations. The deployment of Transunion Signal was positioned as a Marketing Analytics implementation to centralize event-level behavioral data and support cross channel audience activation.
The implementation leveraged the Signal Open Data Platform to capture tagged website events and consolidate identity resolution and customer lifecycle analytics, enabling audience segmentation and real-time event streaming typical of Marketing Analytics solutions. Configuration focused on data collection schemas, tag management, and event enrichment to create persistent customer profiles for use in marketing workflows.
Operational coverage emphasized digital channels and marketing operations, with the platform feeding analytics and activation use cases across email, display, and site personalization efforts. Crate & Barrel’s use of Transunion Signal centered on unifying web behavioral data into a single data layer to support cross channel marketing orchestration and customer lifecycle measurement.
As an early adopter in the vendor announcement, Crate & Barrel implemented governance around tagging standards and data quality to support ongoing analytics and campaign activation. The implementation narrative highlights the company, the 2014 timeline, the application Transunion Signal, formerly BrightTag, and its role within Marketing Analytics for marketing and analytics teams.
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Gunma Bank | Banking and Financial Services | 2927 | $1.0B | Japan | TransUnion | Transunion Signal, formerly BrightTag | Marketing Analytics | 2017 | n/a |
In 2017, Gunma Bank deployed Transunion Signal, formerly BrightTag, as its Marketing Analytics solution on its public website. The implementation placed the Transunion Signal tag management and data collection layer directly within website pages to enable centralized client side tagging and behavioral event capture across online channels. Gunma Bank used Transunion Signal, formerly BrightTag, to instrument web interactions for marketing and digital analytics purposes.
Configuration emphasized tag orchestration, event tracking, and a standardized data layer, consistent with Marketing Analytics capabilities. The setup included rule based tag firing, a defined event taxonomy for page views and interaction events, and mapping of data elements to feed analytics and personalization workflows. Transunion Signal, formerly BrightTag, was configured to manage tag versions and enforce consistent data layer variables across site templates.
Operational ownership was assigned to digital and marketing teams, with tagging governance implemented through change control and release procedures. Rollout scope was the bank website covering public digital touchpoints, and deployment followed staged testing and quality assurance prior to live activation. Documentation and tagging standards were maintained to support ongoing web analytics and marketing measurement.
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Macys | Retail | 94189 | $23.0B | United States | TransUnion | Transunion Signal, formerly BrightTag | Marketing Analytics | 2014 | n/a |
In 2014, Macys implemented Transunion Signal, formerly BrightTag, as a Marketing Analytics platform. The vendor lists Macys among major retail brands working with BrightTag/Signal to unify marketing data and enable real-time cross-channel analytics and activation for marketing and CRM in the United States.
The implementation is described in vendor materials as leveraging Signal's Open Data Platform and Fuse capabilities, inferred to provide a unified data layer, tag management, and real-time audience activation. Transunion Signal, formerly BrightTag, was used to centralize event and customer signals for cross-channel attribution, segmentation, and activation workflows consistent with Marketing Analytics functional expectations.
Operational coverage targeted marketing operations and CRM teams within the United States, consolidating web and cross-channel behavioral signals into a centralized Marketing Analytics environment. Governance and operating practices were oriented around standardized data collection schemas and centralized tag governance to support consistent analytics and activation across channels, reflecting typical Marketing Analytics deployment patterns.
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Rue La La | Retail | 550 | $75M | United States | TransUnion | Transunion Signal, formerly BrightTag | Marketing Analytics | 2014 | n/a |
In 2014, Rue La La implemented Transunion Signal, formerly BrightTag, as part of its Marketing Analytics capability. The deployment used BrightTag Fuse to connect the retailer's CRM with retargeting vendors and to activate cross-channel customer profiles for marketing and CRM operations in the United States.
The implementation centered on BrightTag Fuse connectors to ingest CRM attributes, build unified customer profiles, and orchestrate audience segment delivery to external retargeting platforms. Configuration work included site and tag instrumentation for event and attribute collection, mapping CRM fields into activation schemas, and defining audience rules for retargeting and CRM messaging.
Integrations explicitly included the company CRM and multiple retargeting vendors, with operational scope focused on Rue La La marketing and CRM teams across the United States. Rollout was executed as a staged activation of Fuse connectors and audience feeds, aligning analytics, CRM, and paid media workflows to ensure consistent profile usage across channels.
According to the BrightTag case study and contemporary press coverage, the Transunion Signal implementation produced a reported 10 percent lift in retargeting conversion. The deployment illustrates a Marketing Analytics pattern where tag-based data collection and connector-driven activation are used to unify CRM data and improve cross-channel retargeting performance.
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Buyer Intent: Companies Evaluating Transunion Signal, formerly BrightTag
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Transunion Signal, formerly BrightTag. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Transunion Signal, formerly BrightTag for Marketing Analytics include:
- Iksula India, a India based Professional Services organization with 1000 Employees
- Prodapt Solutions, a India based Professional Services company with 6000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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Iksula India | Professional Services | 1000 | $100M | India | 2025-12-18 |
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Prodapt Solutions | Professional Services | 6000 | $700M | India | 2025-02-27 |
FAQ - APPS RUN THE WORLD Transunion Signal, formerly BrightTag Coverage
Transunion Signal, formerly BrightTag is a Marketing Analytics solution from TransUnion.
Companies worldwide use Transunion Signal, formerly BrightTag, from small firms to large enterprises across 21+ industries.
Organizations such as Macys, Crate and Barrel, Gunma Bank and Rue La La are recorded users of
Transunion Signal, formerly BrightTag for Marketing Analytics.
Companies using Transunion Signal, formerly BrightTag are most concentrated in Retail and Banking and Financial Services, with adoption spanning over 21 industries.
Companies using Transunion Signal, formerly BrightTag are most concentrated in United States and Japan, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Transunion Signal, formerly BrightTag across Americas, EMEA, and APAC.
Companies using Transunion Signal, formerly BrightTag range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 25%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 25%.
Customers of Transunion Signal, formerly BrightTag include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Transunion Signal, formerly BrightTag customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Analytics.