Adform
Adform, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Adform collaboration with software players such as Nexta empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Adform | Nexta | Nexta Platform | Campaign Management | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Dagrofa A/S | Retail | 6000 | $1.0B | Denmark | Nexta | Nexta Platform | Campaign Management | 2023 |
In 2023, Dagrofa A/S deployed the Nexta Platform for Campaign Management. The deployment established a retail media self-service channel that lets brand advertisers buy digital media across Dagrofa banners, enabling scalable retail media campaigns and automated ad buying across the retailer’s digital inventory in Denmark.
Nexta Platform configuration emphasized self-service campaign management, programmatic campaign orchestration, and automated bidding workflows to accelerate campaign setup and media buying at scale. Implemented functional capabilities included advertiser onboarding, campaign scheduling and targeting, creative delivery and trafficking, and centralized campaign control consistent with Campaign Management solutions.
The implementation integrated with Adform and involved collaboration with media agency Hearts and Science to align programmatic execution and measurement. Integration points focused on programmatic ad serving and campaign trafficking, connecting brand demand through the Nexta Platform into Dagrofa’s banner inventory and campaign operations.
Governance for the rollout was structured as a partnership between Dagrofa, Nexta, Adform, and Hearts and Science to manage campaign operations and media governance in Denmark. The initiative launched in 2023 and the announcement cites that campaigns were already yielding early learnings which informed ongoing configuration and optimization.
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Buyer Intent: Companies Evaluating Adform Services
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