Jaipur, 302018,
India
Cyntexa
Cyntexa, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Cyntexa collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Keells | Retail | 14000 | $1.8B | Sri Lanka | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2025 |
|
|
|
Hyatt | Leisure and Hospitality | 54000 | $7.1B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
|
|
|
AbbVie | Life Sciences | 55000 | $56.3B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
In 2022 AbbVie implemented Salesforce Loyalty Management to establish Customer Loyalty capabilities within its healthcare patient engagement and commercial functions. Salesforce Loyalty Management was deployed as the central Customer Loyalty application to support programmatic rewards, member management, and personalized engagement aimed at elevating patient satisfaction, retention, and cost efficiency.
The implementation configured core modules including program and member lifecycle management, a rewards and benefits engine, enrollment and tiering workflows, consolidated customer profiles, and rules-based program automation. Salesforce Loyalty Management was used to enable personalized rewards, points accrual and redemption workflows, and program reporting and analytics to support marketing and patient services use cases.
Cyntexa served as the system integrator for the deployment, integrating Salesforce Loyalty Management into AbbVie’s broader Salesforce environment and marketing workflows to enable omnichannel engagement across digital and direct channels. Integrations focused on synchronizing loyalty member profiles and program events with CRM data and marketing orchestration to maintain consistent customer state and campaign eligibility.
Governance emphasized healthcare-specific controls, with configuration of consent management, program rules administration, and operational workflows to align loyalty operations with patient privacy and compliance requirements. The deployment positioned AbbVie to use Salesforce Loyalty Management to elevate patient satisfaction, improve retention, and pursue cost efficiency, while Cyntexa supported configuration, rules governance, and phased rollout activities.
|
|
|
|
Communications | 70000 | $81.4B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
|
|
|
|
Retail | 79400 | $51.4B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
|
|
|
|
Life Sciences | 81000 | $63.6B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
|
|
|
|
Manufacturing | 86800 | $104.6B | Germany | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
|
|
|
|
Manufacturing | 95000 | $36.7B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
|
|
|
|
Communications | 99400 | $134.8B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
|
|
|
|
Consumer Packaged Goods | 108000 | $84.0B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Buyer Intent: Companies Evaluating Cyntexa Services
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||