Jaipur, 302018,
India
Cyntexa
Cyntexa, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Cyntexa collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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Walmart | Retail | 2100000 | $681.0B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Amazon | Retail | 1578000 | $638.0B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
In 2022, Amazon implemented Salesforce Loyalty Management to centralize Customer Loyalty capabilities for retail membership and rewards initiatives. The engagement was executed with implementation partner Cyntexa, positioning Salesforce Loyalty Management as the primary loyalty orchestration layer for membership benefits such as exclusive rewards, discounts, and event access.
The deployment focused on core loyalty modules common to the Customer Loyalty category, including enrollment and profile management, tier and status engines, points and currency accounting, rewards catalog and redemption workflows, and rules-based campaign orchestration. Salesforce Loyalty Management was configured to support segmentation and personalized entitlement logic, enabling program designers to define earn and burn rules, promotional eligibility, and lifecycle triggers.
Architecturally the implementation used cloud-native SaaS components and API-first integration patterns to exchange member state across commerce, order and fulfillment, payment and billing, customer service, and marketing automation systems. Event-driven updates and secure APIs were used to keep member balances, entitlements, and activity feeds synchronized with ecommerce transactions and support channels, while analytics feeds were routed to enterprise reporting for member behavior analysis.
Operational scope spanned customer experience, marketing, retail operations, fulfillment, and analytics teams, with governance established around program change control, entitlement rules, and data privacy. Rollout followed a phased approach across membership tiers and key retail product categories, with Cyntexa supporting configuration, business rule design, and operational handoff to Amazon’s program owners.
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Target | Retail | 440000 | $106.6B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Leisure and Hospitality | 418000 | $25.1B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Insurance | 400000 | $400.3B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Automotive | 383853 | $323.2B | Japan | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Retail | 381000 | $37.2B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Retail | 333000 | $254.5B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Manufacturing | 312000 | $84.5B | Germany | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Leisure and Hospitality | 178000 | $11.2B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Buyer Intent: Companies Evaluating Cyntexa Services
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