Dubai, ,
United Arab Emirates
Etisalat Digital
Etisalat Digital, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Etisalat Digital collaboration with software players such as Synchronoss empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Etisalat Digital | Synchronoss | Synchronoss Engagex | Customer Engagement | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Al Nabooda Automobiles United Arab Emirates | Automotive | 1100 | $200M | United Arab Emirates | Synchronoss | Synchronoss Engagex | Customer Engagement | 2023 |
In 2023, Al Nabooda Automobiles United Arab Emirates deployed Synchronoss Engagex to automate and unify its customer service across digital channels, establishing a platform-level Customer Engagement capability delivered by Etisalat Digital. The implementation targeted CRM and customer service workflows to centralize digital enquiries, test-drive bookings and service reservations under Synchronoss Engagex.
The configuration used the engageX multi-channel communications CPaaS module within Synchronoss Engagex, enabling unified message orchestration, channel routing and session-based customer interactions consistent with Customer Engagement platforms. Synchronoss Engagex was configured to support inbound digital enquiry capture, outbound confirmation workflows for bookings and orchestrated messaging for service scheduling, preserving channel context across conversations.
Integrations included direct linkage into CRM and customer service systems to surface customer records and case state within the engageX conversation flows, and the solution was scoped for UAE operations and front-office customer service teams. Etisalat Digital executed the delivery and integration work, implementing the engageX capabilities as the operational communications fabric for digital customer engagement.
Governance and workflow changes focused on centralized communications routing and standardized booking and reservation processes to reduce fragmentation across channels, with new case handling and escalation rules embedded in the Synchronoss Engagex orchestration. As a result of the deployment, Synchronoss Engagex supported improved digital enquiries, test-drive bookings and service reservations for Al Nabooda Automobiles United Arab Emirates, aligned to the Customer Engagement business function.
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TruDoc Healthcare United Arab Emirates | Healthcare | 80 | $15M | United Arab Emirates | Synchronoss | Synchronoss Engagex | Customer Engagement | 2024 |
In 2024 TruDoc Healthcare United Arab Emirates deployed Synchronoss Engagex as a unified Customer Engagement platform. The Engagex deployment was delivered in partnership with Etisalat Digital and is powered by NICE CXone, consolidating multi-channel patient communications for telehealth across voice, chat, email and video in the UAE and broader MENA region.
The implementation configures Synchronoss Engagex to centralize omnichannel routing, session handling and unified interaction histories, and to instrument patient-facing CRM processes used by clinical contact teams. Functional capabilities emphasized in the rollout include voice and video consultation handling, asynchronous chat and email threading, and a unified interaction view to support telehealth engagement and clinician response workflows.
Integrations are built around the NICE CXone powered Engagex runtime, enabling contact center orchestration and channel parity across digital and voice media while aligning with TruDoc’s patient communication and CRM process scope. Operational coverage explicitly targets healthcare communications and telehealth patient engagement across TruDoc’s UAE operations with planned reach into the MENA region.
Governance and rollout were coordinated with Etisalat Digital and focused on centralizing patient communication workflows and standardizing contact handling procedures across clinical and patient support functions. Public communication cites improved telehealth engagement and responsiveness and a unified CX platform intended to boost operational efficiency and patient satisfaction.
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Buyer Intent: Companies Evaluating Etisalat Digital Services
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