Arlington, 22201, VA,
United States
Excella Consulting
Excella Consulting, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Excella Consulting collaboration with software players such as Pica9 empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Excella Consulting | Pica9 | Pica9 Platform | Campaign Management | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Marriott International | Leisure and Hospitality | 418000 | $25.1B | United States | Pica9 | Pica9 Platform | Campaign Management | 2007 | In 2007 Marriott International deployed the Pica9 Platform, using Pica9's BrandWorks/CampaignDrive as a global brand-to-local marketing portal under the Campaign Management category. The deployment centralized template-based campaign creation while enabling individual properties to produce localized, brand-compliant marketing collateral across the hotel portfolio. The implementation leveraged the Pica9 Platform capabilities for multi-language templates and offer management, combined with campaign authoring and approval workflows to enforce brand compliance. Configuration emphasized template governance, localized asset editing, and controlled offer rollouts so that central marketing could retain control while property teams executed local campaigns. Excella Consulting provided consultancy support for the initial rollout and operationalization, guiding configuration and user onboarding across regions. Operational scope extended to thousands of properties worldwide and targeted property-level marketing teams as well as central brand and offer management functions. Governance was structured around controlled template libraries and approval workflows to maintain brand standards, with the portal serving as the primary distribution and campaign orchestration point. The portal produced estimated savings of $9.2M in 2011 and continued to support multi-language templates and centralized offer management for Marriott International. |
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Buyer Intent: Companies Evaluating Excella Consulting Services
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