Gen25
Gustav Mahlerlaan 350-B,
Amsterdam, 1082 ME,
Netherlands
Amsterdam, 1082 ME,
Netherlands
31 20 750 8350
Professional Services
Gen25
List of Software Implementations where Gen25 is Reseller or System Integrator
Gen25, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Gen25 collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
Gen25 is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Gen25 | Salesforce | Salesforce Service Cloud | Customer Support | CRM |
List of Software Implementations where Gen25 is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Beter Bed | Retail | 918 | $290M | Netherlands | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2018 |
In 2018, Beter Bed implemented Salesforce Marketing Cloud as its Marketing Automation platform. The deployment was executed with implementation partner Gen25, provisioning a centralized Marketing Cloud tenant and tenant-level configuration to support enterprise email and lifecycle orchestration for the Digital Marketing & CRM organization.
The implementation focused on email campaign automation, segmented lifecycle flows, and promotional newsletter scheduling, leveraging Salesforce Marketing Cloud modules including Email Studio, Journey Builder, Automation Studio, and Contact Builder to enable audience segmentation, AMPscript-driven personalization, and A/B testing workflows. Configuration work emphasized customer data model design and contact consolidation to support targeted send strategies, automated retention and acquisition flows, and campaign reporting.
Operational scope covered Beter Bed’s Digital Marketing, E-commerce, and CRM teams across its Netherlands and Belgium retail footprint, including head office, retail stores, and distribution centers, with processes to grow and enrich the CRM database through online and offline lead capture. Integrations were established to ingest customer and order data feeds from ecommerce and in-store touchpoints into Marketing Cloud contact and preference attributes to drive lifecycle orchestration and segmented sends.
Governance was organized around a centralized campaign calendar owned by Digital Marketing & CRM, with Gen25 supporting configuration, testing, and phased rollout, and new processes introduced for cross-team coordination with Data and E-commerce for segmentation, testing, and campaign reporting. The program formalized agency handoffs and operational controls for automated messaging, A/B testing, and ongoing campaign optimization within the Marketing Automation platform.
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Beter Bed | Retail | 918 | $290M | Netherlands | Salesforce | Salesforce Service Cloud | Customer Support | 2018 |
In 2018 Beter Bed implemented Salesforce Service Cloud as its Customer Support platform to shift from an order-driven to a customer-driven CRM strategy. The deployment targeted customer service, branch operations and omnichannel e-commerce workflows across more than 120 stores and three distribution centres in the Benelux while aligning with the broader Beter Bed Holding footprint.
The implementation configured Salesforce Service Cloud to consolidate customer accounts and surface a unified customer timeline, supporting case management, customer context for agents, and omnichannel inquiry handling. Order and customer-specific information are combined in the Service Cloud record model, enabling agents to answer questions faster and tailor responses to individual customers.
Integration architecture included a key integration with SAP, where order records are forwarded into Salesforce Service Cloud and grouped by customer account to create a single pane of customer information. System integrator Gen25 worked with Beter Bed to configure the SAP to Service Cloud flow and to align data mapping and account consolidation with the new customer-centric processes.
Governance and process changes were part of the rollout, with teams moving from order-centric workflows to customer-centric processes and a single-system authoring of customer interaction data. The switch improved internal communication between branches and customer service, accelerated external status communications, and produced richer customer insights to inform subsequent customer journey and service efficiency work, as described by Beter Bed product and e-commerce leadership.
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Corendon | Professional Services | 300 | $50M | Netherlands | Salesforce | Salesforce Service Cloud | Customer Support | 2019 |
In 2019, Corendon implemented Salesforce Service Cloud to create a unified Customer Support platform that delivers a 360 degree customer view across booking, contact centre and in flight operations. The implementation aimed to consolidate customer data from the booking platform, customer contact centre, Corendon airline crews and destination representatives into a single system, improving visibility across sales, service and marketing functions. Gen25 was engaged as the implementation partner to design and build the integrated platform and bespoke in flight functionality.
The deployment centered on Salesforce Service Cloud and Customer 360 capabilities, with Sales Cloud connected to support upsell and revenue workflows. Core functional modules included case management that automatically creates service cases from the complaints system, automation and workflow engines to remove manual tasks, and bespoke reporting for partner quality checks and contact topic analysis. A pilot on board application for cabin crew was built to surface passenger attributes, historical complaints and special events to support proactive in flight service.
Operational coverage extends across Corendon head office, contact centre agents, sales teams and flight crew with real time visibility into customer records and case status. Integrations tied the booking platform and contact channels into the Salesforce platform so that booking and complaint signals instantiate cases in Salesforce Service Cloud and are viewable by agents and crew. Sales Cloud integration enabled coordinated offers while reporting feeds were used by quality and partner management teams to monitor hotel and car rental performance and to identify repeat customer inquiry topics.
Governance and process changes included standardized case creation and routing, role aligned access for agents and cabin crew, and automated workflows to increase first contact resolution and speed of response. Reporting and analytics were adopted to adjust customer communications, FAQs and email content based on case topic trends. Corendon reports saved time through shared data visibility, improved first contact fix rates and increased efficiency in sales and service teams, and continues to work with Gen25 to extend in flight benefits and payments functionality integrated with Sales Cloud.
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IT Decision Makers and Key Stakeholders at Gen25
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Buyer Intent: Companies Evaluating Gen25 Services
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Gen25 software implementations. Gain ongoing access to real-time prospects and uncover hidden opportunities.
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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Gen25 System Integrator / VAR Profile
Gen25 is a system integrator and technology consulting firm headquartered in Amsterdam, Netherlands, with approximately 75 employees and annual revenues of $8M.
Gen25 implements and supports enterprise applications across markets such as CRM.
APPS RUN THE WORLD tracks 3 verified Gen25 software implementations across industries and regions, including: Beter Bed where Gen25 implemented Salesforce Marketing Cloud, Beter Bed where Gen25 implemented Salesforce Service Cloud, and Corendon where Gen25 implemented Salesforce Service Cloud.
Gen25 has a strategic VAR/SI partnership with Salesforce, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Gen25 partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
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