Mumbai, 400098,
India
Hathway
Hathway, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Hathway collaboration with software players such as Paytronix empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Hathway | Paytronix | Paytronix Marketing Automation | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Dutch Bros Coffee | Retail | 14000 | $739M | United States | Paytronix | Paytronix Marketing Automation | Marketing Automation | 2021 | In 2021, Dutch Bros Coffee implemented Paytronix Marketing Automation to power its first digital rewards program and a branded mobile app in the United States. Dutch Bros Coffee used Paytronix Marketing Automation as its Marketing Automation platform to centralize CRM driven loyalty, member segmentation and campaign orchestration. The deployment combined Paytronix loyalty, CRM and mobile app capabilities, and Hathway served as the application development partner responsible for the branded mobile experience. Architecturally the implementation linked Paytronix backend services to the mobile frontend and to a centralized customer profile and rewards engine, enabling lifecycle campaigns, targeted push messaging and in app offer delivery. Operational coverage focused on marketing and customer engagement across Dutch Bros Coffee U.S. stores, with an initial member acquisition of 1.4 million users in the first month and recovery of 220,000 lapsed members as reported in the public announcement. Governance centered on centralized campaign orchestration within Paytronix, coordinated app release cycles with Hathway, and alignment between marketing, IT and store operations to manage enrollment and redemption workflows. |
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Buyer Intent: Companies Evaluating Hathway Services
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