Interaxa
Rua Hungria, 574, Andar 13 Conj 131, Jardim Europa,
Sao Paulo, 01455-903,
Brazil
Sao Paulo, 01455-903,
Brazil
55 11-3207-7065
Professional Services
Interaxa
List of Software Implementations where Interaxa is Reseller or System Integrator
Interaxa, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Interaxa collaboration with software players such as Genesys empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
Interaxa is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Interaxa | Genesys | Genesys Proactive Customer Communications | Customer Engagement | CRM |
List of Software Implementations where Interaxa is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
 |
Cielo Brazil | Banking and Financial Services | 5955 | $2.2B | Brazil | Genesys | Genesys Proactive Customer Communications | Customer Engagement | 2021 |
In 2021, Cielo Brazil implemented Genesys Proactive Customer Communications as part of a broader move to Genesys Cloud. The rollout targeted the bank card acquirer contact center in Brazil and was executed with Interaxa as the implementation partner, replacing on-prem Genesys infrastructure to centralize multichannel interactions. This program is positioned within the Customer Engagement category and focused on unifying inbound, outbound, email, chat and WhatsApp channels under a single cloud platform.
Genesys Proactive Customer Communications was configured to emphasize outbound and dialer capabilities and to operationalize CRM driven campaigns. Functional configurations included cloud dialer orchestration, campaign scheduling and routing controls, and agent desktop workflows aligned to campaign data. The implementation also leveraged standard Customer Engagement patterns for campaign tracking and contact prioritization to support large scale outbound activity.
Integrations included CRM system connectivity to drive campaign lists and personalized outreach, and cloud based telephony links to replace on-prem telephony servers. The deployment decommissioned on-prem servers as part of the migration to Genesys Cloud, consolidating infrastructure and centralizing channel management for contact center operations across Brazil. Operational coverage prioritized contact center agents handling both inbound and outbound workflows.
Governance changes emphasized centralized campaign governance and workflow redefinition, with revised processes for CRM driven campaign approvals, dialer compliance rules and agent onboarding procedures. Rollout sequencing targeted dialer improvements first to stabilize outbound throughput, followed by progressive activation of messaging channels and CRM campaign automation, enabling coordinated operational handover to contact center management.
The program delivered explicit outcomes reported by Cielo Brazil, including an efficiency improvement of approximately 50 percent, faster agent onboarding and an increase in Net Promoter Score, and the decommissioning of on-prem servers to simplify operations. The work centered on Genesys Proactive Customer Communications within the Customer Engagement category and on strengthening outbound and campaign driven engagement capabilities.
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IT Decision Makers and Key Stakeholders at Interaxa
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Buyer Intent: Companies Evaluating Interaxa Services
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Interaxa System Integrator / VAR Profile
Interaxa is a system integrator and technology consulting firm headquartered in Sao Paulo, Brazil, with approximately 150 employees and annual revenues of $23M.
Interaxa implements and supports enterprise applications across markets such as CRM.
APPS RUN THE WORLD tracks 1 verified Interaxa software implementations across industries and regions, including: Cielo Brazil where Interaxa implemented Genesys Proactive Customer Communications.
Interaxa has a strategic VAR/SI partnership with Genesys, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Interaxa partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
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