Munich, 81379,
Germany
Nagarro
Nagarro, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Nagarro collaboration with software players such as In-House Applications, SAP and empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| Nagarro | In-House Applications | In-House Arriva Customer Engine | Customer Experience | CRM |
| Nagarro | SAP | SAP S/4 HANA | ERP Financial | ERP Financial Management |
| Nagarro | SAP | SAP Analytics Cloud | Analytics and BI | Analytics and BI |
| Nagarro | SAP | SAP EnableNow | Digital Adoption | HCM |
| Nagarro | SAP | SAP IBP | Advanced Planning and Scheduling | SCM |
| Nagarro | SAP | SAP S/4HANA Cloud | ERP Financial | ERP Financial Management |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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Arriva Group | Transportation | 61845 | $6.2B | United Kingdom | In-House Applications | In-House Arriva Customer Engine | Customer Experience | 2023 |
In 2023, Arriva Group implemented the In-House Arriva Customer Engine, a Customer Experience application designed to centralize customer segmentation, personalization, and campaign orchestration for Arriva UK Bus. The initiative targeted CRM and digital marketing functions to address gaps in audience segmentation, marketing automation, and e-commerce personalization, with system integrator Nagarro supporting the implementation and integration work.
The In-House Arriva Customer Engine was configured with core modules for behavioral and transaction-based segmentation, marketing automation workflows, campaign orchestration, and analytics reporting. Implementation included automated scenario builders to drive lifecycle communications, configured channels for email and push notifications, and webhook-based triggers to external engagement services.
Architecturally the in-house engine was integrated with Bloomreach Engagement to execute personalized campaigns and retargeting, using webhook and API-driven data flows to synchronize customer profiles, event signals, and conversion outcomes. The integration provided a dashboard and analytics layer to surface customer insights and enable iterative optimization of journeys and segments.
Operational ownership sat with CRM and Digital Marketing teams at Arriva UK Bus, with governance focused on scenario-based automation standards, campaign performance monitoring, and prioritization of business needs during rollout. The implementation formalized processes for segment analysis, campaign optimization, and cross-channel orchestration to support retention and re-engagement programs.
Explicit outcomes reported after the deployment included a 380% increase in CRM revenue year-over-year on the L4L campaign and a 14% increase in email open rate year-over-year on the L4L campaign. Additional campaign results included an 11.5% conversion rate on a retargeting campaign and an email campaign with a 59% open rate and 21% click-through rate, reflecting materially higher engagement and conversion after the In-House Arriva Customer Engine deployment integrated with Bloomreach Engagement.
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CrossCountry United Kingdom | Transportation | 1860 | $749M | United Kingdom | In-House Applications | In-House Arriva Customer Engine | Customer Experience | 2025 |
In 2025 CrossCountry United Kingdom awarded Arriva a multi-year contract to deliver a new website and mobile app using the In-House Arriva Customer Engine, a deployment intended to provide planning, booking, payment and real-time journey updates for UK passengers. The contract award was made via the UK government UCR framework and targets passenger-facing digital channels across CrossCountry’s national rail network.
The implementation of the In-House Arriva Customer Engine focused on customer experience capabilities including journey planning, a web and mobile booking engine, payment processing orchestration and real-time passenger information distribution. Configuration work emphasized session and profile management, booking workflows and notification services to support mobile push and in-app updates as part of Customer Experience delivery.
Integrations planned as part of the rollout center on live journey data feeds and payment system connectivity, with Arriva and CrossCountry coordinating external data ingestion for timetables and service updates. Nagarro is listed as the systems integrator supporting implementation and integration testing for the website and mobile app, and the scope explicitly covers UK passenger-facing operations rather than back office functions.
Governance was structured as a multi-year commercial and delivery program between CrossCountry and Arriva, with phased rollout of the website and mobile app and joint change control to align product updates to operational service patterns. Arriva forecasts the contract will add millions of customers to ACE and grow the platform’s market share, a stated outcome tied to the UCR framework selection and expanded deployment.
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EuroKera | Manufacturing | 1000 | $100M | France | SAP | SAP EnableNow | Digital Adoption | 2020 |
In 2020, EuroKera deployed SAP EnableNow as part of a group-wide SAP S/4HANA Cloud ERP initiative, using SAP EnableNow to drive Digital Adoption across its manufacturing and corporate operations. The rollout was executed in public cloud mode alongside SAP Integrated Business Planning and SAP Analytics Cloud, with the objective to equip all sites with a single ERP backbone to optimize the management of its activities.
SAP EnableNow was configured to provide centralized content authoring, in-application guidance, contextual help, and learning asset delivery to support core ERP workflows. Implementation emphasis was on embedding step-by-step user assistance and knowledge management into transactional processes, aligning Digital Adoption tooling with typical SAP S/4HANA operational domains such as production execution, procurement, and finance.
The deployment integrated SAP EnableNow directly with the SAP S/4HANA Cloud landscape, and operated alongside SAP IBP and SAP Analytics Cloud to create a connected operational and planning stack. The scope covered group-level rollout across EuroKera sites, enabling consistent process execution and localized enablement content where required, while keeping adoption aligned with the centralized ERP design.
Nagarro acted as the implementation partner and supported project delivery, change enablement, and rollout coordination for the Group. Governance focused on authoring workflows, content lifecycle management, and embedding SAP EnableNow into support and training practices to accelerate user onboarding and sustainment across EuroKera’s sites.
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Manufacturing | 1000 | $100M | France | SAP | SAP Analytics Cloud | Analytics and BI | 2020 |
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Manufacturing | 1000 | $100M | France | SAP | SAP IBP | Advanced Planning and Scheduling | 2020 |
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Manufacturing | 1000 | $100M | France | SAP | SAP S/4 HANA | ERP Financial | 2020 |
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Transportation | 181 | $70M | United Kingdom | In-House Applications | In-House Arriva Customer Engine | Customer Experience | 2019 |
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Oil, Gas and Chemicals | 46 | $5M | France | SAP | SAP S/4HANA Cloud | ERP Financial | 2021 |
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Transportation | 862 | $250M | United Kingdom | In-House Applications | In-House Arriva Customer Engine | Customer Experience | 2018 |
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Buyer Intent: Companies Evaluating Nagarro Services
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