Sydney, 2060, NSW,
Australia
Professional Advantage
Professional Advantage, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Professional Advantage collaboration with software players such as Professional Advantage empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| Professional Advantage | Microsoft | Microsoft Dynamics GP | ERP Financial | ERP Financial Management |
| Professional Advantage | Microsoft | Microsoft Dynamics 365 Business Central | ERP Financial | ERP Financial Management |
| Professional Advantage | Infor | Infor SunSystems | ERP Financial | ERP Financial Management |
| Professional Advantage | Infor | Infor SunSystems iPOS | Procurement | Procurement |
| Professional Advantage | Microsoft | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP Financial Management |
| Professional Advantage | Qlik | QlikView | Analytics and BI | Analytics and BI |
| Professional Advantage | Microsoft | Microsoft Dynamics 365 Supply Chain Management | Supply Chain Management | SCM |
| Professional Advantage | Infor | Infor SunSystems Spend Control | Expense Management | ERP Financial Management |
| Professional Advantage | Professional Advantage | Professional Advantage Upbeat | Association Management | ERP Services and Operations |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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Association Of Anesthesia Clinical Directors | Non Profit | 17 | $2M | Australia | Professional Advantage | Professional Advantage Upbeat | Association Management | 2023 |
In 2023, Association Of Anesthesia Clinical Directors implemented Professional Advantage Upbeat as its Association Management solution, delivered by Professional Advantage to modernise CRM driven membership, events and marketing processes in Australia. The deployment uses Professional Advantage Upbeat built on Microsoft Dynamics 365 and leverages Power BI for consolidated reporting and insight, aligning the application platform with membership lifecycle and event management workflows.
The implementation configured core Association Management capabilities including detailed member segmentation, a personalised member portal, event registration and marketing automation workflows, and faster multi user operational workflows. Role based access controls and configurable security roles were applied to support governance across membership, events, marketing and operations teams, while Power BI was instrumented to surface operational dashboards and membership analytics.
Operational scope covered membership services, events operations and marketing for the Australian membership base, with Professional Advantage overseeing the delivery and configuration in 2023. The deployment produced a personalised member portal and improved member communications and operational resilience, as reflected in the implemented segmentation, portal personalization and multi user processing improvements.
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Property Council New Zealand | Non Profit | 110 | $28M | New Zealand | Professional Advantage | Professional Advantage Upbeat | Association Management | 2022 |
In 2022, Property Council New Zealand implemented Professional Advantage Upbeat in the Association Management category, deploying Professional Advantage as the system integrator and leveraging the underlying Dynamics 365 platform. The implementation included an Agend member portal integration to consolidate a nationwide membership structure and to provide a unified front end for member interactions and self service across the organization.
The Professional Advantage Upbeat deployment focused on core Association Management capabilities including centralized membership management, event management workflows, finance integration points and automated invoicing processes. Configuration work emphasized registration tracking, membership lifecycle management, and a consistent data model to improve data quality across member and event records.
Integrations were explicitly scoped to the Agend member portal and finance systems, and the project covered operational use across member services, events teams and finance functions throughout New Zealand. The architecture combined the Professional Advantage Upbeat application with the Agend portal to streamline transactional flows between member touchpoints and back office finance processes.
Governance and rollout centered on centralizing membership data and standardizing invoicing and registration workflows to reduce manual processing. The project reduced manual invoicing work, improved registration tracking and data quality, and materially increased member satisfaction and reporting reliability.
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Victorian Harness Racing Sports Club | Leisure and Hospitality | 22 | $60M | Australia | Professional Advantage | Professional Advantage Upbeat | Association Management | 2016 |
In 2016, Victorian Harness Racing Sports Club implemented Professional Advantage Upbeat as its Association Management platform to centralize membership, events and customer data across the club in Australia. The deployment positioned Professional Advantage Upbeat to serve core business functions including membership administration, event management and ticketing fulfillment.
The implementation configured membership management, events and ticketing workflows, e-ticketing issuance, turnstile attendance integration and an automated loyalty process, reflecting common Association Management capabilities for clubs and sporting venues. Professional Advantage served as vendor and system integrator for the rollout, and Professional Advantage Upbeat was configured to unify customer records and streamline event fulfilment processes across operational teams.
The solution integrated with Microsoft Dynamics GP to synchronize financial and customer master data and to support consolidated revenue and membership accounting. Governance work centered on centralizing ticketing and loyalty workflows, delivering improved event fulfilment, data accuracy and cross-team visibility as described in the deployment case study.
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Buyer Intent: Companies Evaluating Professional Advantage Services
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