Silverline
860 Broadway, 5th Floor,
New York, 10003, NY,
United States
New York, 10003, NY,
United States
1 800-353-0893
Professional Services
Silverline
List of Software Implementations where Silverline is Reseller or System Integrator
Silverline, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Silverline collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
Silverline is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Silverline | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | CRM |
| Silverline | Salesforce | Salesforce Marketing Cloud | Marketing Automation | CRM |
List of Software Implementations where Silverline is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Blue Cross & Blue Shield of Wyoming | Insurance | 220 | $100M | United States | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | 2020 |
In 2020, Blue Cross & Blue Shield of Wyoming implemented Salesforce Sales Cloud to address gaps in sales and provider communications and to centralize Marketing workflows within the Sales Automation,CRM,Sales Engagement category. The implementation was executed with Silverline and moved the organization from Act! Sales Pipeline Management to a Lightning-based Salesforce Sales Cloud environment across sales, provider relations, and marketing teams, establishing a single system of record for activity tracking and outreach visibility.
The deployment configured distinct selling processes for three customer segments, supporting sales workflows for individuals, small groups, and large groups, with activity tracking focused on annual campaigns, renewals, and medical applications. For Provider Relations the implementation included case management and activity logging to consolidate client information, and for Marketing the configuration enabled campaign participant tracking, mass email templates, message customizations, and rapid in-flight changes. The project also employed Silverline’s Lightning Component Jumbotron to surface company news and updates on record pages.
Integrations were limited to the explicitly stated components, notably Outlook integration and CTI integration, and targeted data migration work for the Provider Relations team to populate case and activity histories. Operational coverage spanned sales, provider relations, and marketing functions across the company, enabling managers to view interactions in over 2,000 accounts in the first half of the month through tasks and activities, and providing a one-stop shop for client information previously tracked manually.
Governance shifted toward Salesforce as the authoritative system of record, standardizing activity capture and enabling cross-team visibility into agent productivity and issue trends. Reported outcomes from the implementation included doubled retention for members aging out at 26 and becoming eligible for Medicaid at 65 by using Salesforce to identify upcoming birthdays, 100 percent employee adoption company-wide, 50 percent mobile adoption, and the ability to internalize Medicare marketing campaigns that were previously executed by a third party.
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Blue Cross & Blue Shield of Wyoming | Insurance | 220 | $100M | United States | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2020 |
In 2020, Blue Cross & Blue Shield of Wyoming implemented Salesforce Marketing Cloud as part of a Marketing Automation initiative and engaged Silverline to extend the Salesforce platform across commercial teams. The project delivered Salesforce Marketing Cloud alongside a broader Salesforce deployment built on the Lightning platform, creating a unified system of record for sales, provider relations, and marketing activities. Blue Cross & Blue Shield of Wyoming had previously relied on Act! for CRM and faced gaps in visibility and activity tracking that the new platform aimed to address.
The implementation emphasized functional configuration for three distinct sales processes, covering individual, small group, and large group selling, with activity tracking focused on annual campaigns, renewals, and medical applications. For provider relations the solution implemented case management and activity tracking to create a one-stop-shop for client information, and for marketing the solution enabled campaign participant tracking, mass email templates, customizations, and rapid content updates. The deployment used out-of-the-box Lightning capabilities augmented by Silverline’s Lightning Component Jumbotron to surface company news and updates on record pages.
Integrations and data movement were explicit components of the rollout, the delivery included Outlook integration, CTI integration for telephony workflow, and targeted data migration for the Provider Relations team. Salesforce Marketing Cloud was used to centralize campaign orchestration and email delivery while Sales Cloud capabilities supported task and activity capture, providing cross-functional visibility across sales, provider relations, and marketing teams. The architecture was organized around Lightning pages and components to support desktop and mobile access patterns.
Governance and operational adoption were driven by role-aligned configuration and manager visibility into activity streams, enabling managers to view interactions across accounts via tasks and activities. Reported outcomes from the Silverline success story include company-wide 100% user adoption, approximately 50% mobile adoption, visibility into interactions across more than 2,000 accounts in a half month period, doubled retention of members aging out of current products, and the ability to bring Medicare marketing campaigns in-house by leveraging the Salesforce platform.
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IT Decision Makers and Key Stakeholders at Silverline
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Buyer Intent: Companies Evaluating Silverline Services
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Silverline software implementations. Gain ongoing access to real-time prospects and uncover hidden opportunities.
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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Silverline System Integrator / VAR Profile
Silverline is a system integrator and technology consulting firm headquartered in New York, United States, with approximately 375 employees and annual revenues of $40M.
Silverline implements and supports enterprise applications across markets such as CRM.
APPS RUN THE WORLD tracks 2 verified Silverline software implementations across industries and regions, including: Blue Cross & Blue Shield of Wyoming where Silverline implemented Salesforce Sales Cloud, and Blue Cross & Blue Shield of Wyoming where Silverline implemented Salesforce Marketing Cloud.
Silverline has a strategic VAR/SI partnership with Salesforce, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Silverline partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
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