Minato-ku, Tokyo, 106-0032,
Japan
Superdrive
Superdrive, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Superdrive collaboration with software players such as CSG Systems empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Superdrive | CSG Systems | CSG Kitewheel | Customer Experience | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Philips Morris International | Consumer Packaged Goods | 83100 | $37.9B | United States | CSG Systems | CSG Kitewheel | Customer Experience | 2019 |
In 2019, Philips Morris International deployed CSG Kitewheel to orchestrate IQOS customer onboarding and engagement in Japan, using the Customer Experience application to centralize journey orchestration for the product. The implementation was focused on regional customer journeys for IQOS and positioned CSG Kitewheel as the orchestration layer for onboarding and ongoing engagement flows.
The implementation configured orchestration rules, channel aware decisioning, and suppression capabilities inside CSG Kitewheel to reduce communication fatigue and improve onboarding effectiveness. Configuration emphasized decision logic for channel selection, suppression windows, and staged onboarding sequences consistent with Customer Experience orchestration best practices.
The deployment integrated natively with email and LINE channels and runs as a local Kitewheel instance in Japan, delivered by Superdrive Japan. Operational coverage included IQOS customer touchpoints across Japan and the instance drove approximately 14 million orchestrated interactions weekly, establishing high throughput regional orchestration.
Delivery and governance were managed by Superdrive Japan, which provisioned the local CSG Kitewheel instance and operationalized orchestration workflows for marketing and customer engagement teams. The program supported a measurable increase in market share for the IQOS product in Japan and explicitly targeted reduced customer fatigue and improved onboarding outcomes.
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Buyer Intent: Companies Evaluating Superdrive Services
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