Chatham, 07928-2450, NJ,
United States
Theorem
Theorem, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Theorem collaboration with software players such as Sailthru empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Tory Burch | Retail | 4800 | $1.8B | United States | Sailthru | Sailthru | Marketing Automation | 2018 |
In 2018, Tory Burch implemented Sailthru as its Marketing Automation application, with Theorem engaged as the implementation partner. The implementation established Sailthru as the central tool for orchestrating customer messaging and profile-driven communications across the brand.
The Sailthru deployment focused on standard Marketing Automation capabilities including email campaign management, triggered and lifecycle messaging, profile-based segmentation, personalization rules, and automated workflow orchestration. Configuration work concentrated on campaign templates, delivery scheduling, suppression controls, and audience segmentation to support marketing and service-driven outreach.
Operationally, Sailthru was used alongside and within agent workflows that included Gladly, Ayden, FedEx Cross Borders, UPS Campus Site, USPS Business Customer Gateway and the official Tory Burch website, reflecting a combined marketing and customer service environment. Agents in Tory Burch customer service queues used Sailthru as part of multichannel interactions across email, chat, SMS and telephone, positioning the application to support both promotional and transactional message flows.
Governance and process changes emphasized cross-functional coordination between marketing and customer service teams, with documented procedures for updating client records and routing message exceptions. Theorem provided implementation and configuration support during rollout, and operational ownership centered on marketing operations and customer service teams to manage campaign orchestration and ongoing list hygiene.
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Buyer Intent: Companies Evaluating Theorem Services
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