Leicester, LE1 3DL,
United Kingdom
Williams Commerce
Williams Commerce, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Williams Commerce collaboration with software players such as Athos Commerce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Williams Commerce | Athos Commerce | Athos Ecommerce Analytics | Marketing Analytics | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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John Smedley Ltd | Retail | 350 | $84M | United Kingdom | Athos Commerce | Athos Ecommerce Analytics | Marketing Analytics | 2024 |
In 2024 John Smedley Ltd implemented Athos Ecommerce Analytics from Athos Commerce for Marketing / eCommerce on its UK ecommerce site. The initiative targeted improved product discovery and conversion using search, recommendations, category merchandising and experimentation capabilities.
Athos Ecommerce Analytics was configured to provide site search relevancy tuning, personalized recommendations, category merchandising controls and an experimentation layer supporting A/B testing and data driven measurement. Implemented functional modules include search, recommendations, category merchandising and experimentation, aligned to merchandising and marketing workflows to drive on site product discovery.
Williams Commerce served as the implementation partner to orchestrate deployment and establish testing governance across Marketing / eCommerce, merchandising and commercial teams. Operational coverage focused on the UK ecommerce site with analytics instrumentation and structured A/B testing used to validate merchandising and search changes. Reported outcomes from the deployment include a 300% increase in search led revenue and a 17% year on year conversion lift for September 2024.
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Buyer Intent: Companies Evaluating Williams Commerce Services
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