Stockholm, 120 30,
Sweden
Zelly
Zelly, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Zelly collaboration with software players such as Microsoft empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Zelly | Microsoft | Microsoft Dynamics 365 Business Central | ERP Financial | ERP Financial Management |
| Zelly | Microsoft | Microsoft Dynamics 365 Sales | Sales Automation,Sales Engagement | CRM |
| Zelly | Microsoft | Microsoft Teams | Audio Video and Web Conferencing | Collaboration |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
iQ Fuel | Consumer Packaged Goods | 30 | $3M | Sweden | Microsoft | Microsoft Dynamics 365 Business Central | ERP Financial | 2020 |
In 2020, iQ Fuel implemented Microsoft Dynamics 365 Business Central as its ERP Financial solution to underpin a cloud-first infrastructure on Microsoft Azure. The implementation was driven by the need to unify fast-moving field sales operations with centralized finance and supply chain processes, and it was delivered with Microsoft partner Zelly and additional support from NAB Solutions.
The deployment of Microsoft Dynamics 365 Business Central configured core financial management, HR administration, and supply chain capabilities, with mobile-accessible workflows for field sales teams and real-time visibility into inventory at storage facilities. Business Central was used to centralize transactional data and standardize operational processes, enabling consistent recordkeeping and automated data capture across sales and office teams.
The solution architecture integrates Microsoft Dynamics 365 Business Central with Dynamics 365 Sales Professional CRM, Microsoft 365 collaboration tools including Microsoft Teams and SharePoint, and Power BI for analytics, all hosted on Azure. These integrations create a single data fabric where sales activity, order data, and financial records are accessible to sales managers and office staff, supporting live reporting and data-driven customer conversations.
Operational governance shifted to real-time, shared data workflows, with sales reps recording visit activity and orders through the integrated Business Applications stack so managers can provide immediate guidance. The implementation standardized sales reporting, reduced application switching, and established secure, role-based access to company data across field and headquarters staff.
The customer reported explicit outcomes after go-live, including a 20 percent increase in sales meetings, orders up by 15 percent, and sales growth of 10 percent, alongside time savings for sellers who no longer spent an hour and a half documenting each visit. Power BI dashboards drawing from Business Central and Dynamics 365 Sales Professional became a central tool for presenting margins and reseller performance during sales meetings.
|
|
|
iQ Fuel | Consumer Packaged Goods | 30 | $3M | Sweden | Microsoft | Microsoft Dynamics 365 Sales | Sales Automation,Sales Engagement | 2020 |
In 2020, iQ Fuel implemented Microsoft Dynamics 365 Sales as the CRM layer of a cloud-based commercial platform built to support fast-moving field sales and retailer engagement, aligning to the Sales Automation,Sales Engagement category. The deployment was provisioned on Microsoft Azure and paired with Microsoft Dynamics 365 Business Central ERP and Microsoft 365 collaboration tools, creating a unified data and access fabric for the company.
The implementation focused on standard Sales Automation and Sales Engagement capabilities within Microsoft Dynamics 365 Sales Professional, including lead and opportunity management, activity capture for field visits, pipeline visibility, and order entry workflows connected to backend finance and inventory processes. Dynamics 365 Business Central was configured to manage core ERP functions such as finances, HR, and supply chain, while Power BI was used to surface integrated sales and financial dashboards during customer meetings and internal reviews.
Integrations were explicit and bi directional, Dynamics 365 Sales was integrated with Dynamics 365 Business Central to synchronize sales orders and reseller data, Power BI drew data from both Business Central and Dynamics 365 Sales for visual reporting, and Microsoft Teams together with SharePoint provided mobile friendly activity capture and document sharing for sellers in the field. The implementation was delivered with primary partner Zelly and additional support from NAB Solutions, and the architecture emphasized secure, real-time access for sales teams, storage facilities, and office users across Sweden.
Governance and operational workflows were restructured to centralize sales activity reporting and enable direct sales manager coaching from live data, with sellers recording visits in real time instead of using manual notes. The customer reported explicit outcomes following the rollout, including a 20 percent increase in sales meetings, orders up by 15 percent, sales increased by 10 percent, and a reduction in field reporting time from approximately one hour and a half to immediate digital capture.
|
|
|
iQ Fuel | Consumer Packaged Goods | 30 | $3M | Sweden | Microsoft | Microsoft Teams | Audio Video and Web Conferencing | 2020 |
In 2020 iQ Fuel implemented Microsoft Teams as part of a Microsoft 365 collaboration layer for Audio Video and Web Conferencing. Swedish partner Zelly led the Teams deployment alongside a cloud infrastructure on Azure and a business applications stack that included Dynamics 365 Business Central and Dynamics 365 Sales, with NAB Solutions supporting the ERP and CRM integration.
Microsoft Teams was configured to support field sales collaboration and real time reporting, enabling sales representatives to record and share visit activity immediately into Microsoft SharePoint and Teams channels. The implementation emphasized mobile access, synchronous audio and video meetings, and document coauthoring to reduce application switching for a small, fast moving sales organization.
Teams was integrated into the wider application landscape so that activity captured in Microsoft Teams and SharePoint fed into Dynamics 365 Sales and Business Central workflows, while Power BI visualizations drew on those systems to present consolidated sales and reseller metrics. Operational coverage focused on the sales function and office staff across iQ Fuel’s Stockholm headquarters and traveling field teams, creating a single collaboration umbrella for sales, supply chain signals and commercial reporting.
Governance and workflow changes centralized sales visit capture and manager review within Teams, with structured channels and shared libraries in SharePoint and role based access managed through Microsoft 365 controls implemented by Zelly. The company reported explicit outcomes from the integrated deployment including a 20 percent increase in sales meetings, orders up by 15 percent, and sales growth of 10 percent, along with faster reporting that converted a previous hour and a half manual visit update into immediate shared records.
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Buyer Intent: Companies Evaluating Zelly Services
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||