London, W2 1AY,
United Kingdom
Zing
Zing, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Zing collaboration with software players such as Twilio empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Zing | Twilio | Twilio Rich Communication Services | Collaboration | Collaboration |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
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Fresha | Professional Services | 459 | $43M | United Kingdom | Twilio | Twilio Rich Communication Services | Collaboration | 2025 |
In 2025, Fresha deployed Twilio Rich Communication Services to enable RCS messaging for appointment confirmations and reminders on its beauty and wellness booking platform. The Twilio Rich Communication Services implementation was delivered as a Collaboration solution, with implementation partner Zing managing configuration and go live across Fresha’s customer engagement operations.
Configuration centered on message orchestration for appointment confirmations, automated reminders, and review solicitation workflows. The Twilio Rich Communication Services deployment implemented rich media templates, read receipts, suggested actions, and delivery reporting to support CRM-driven confirmation and tipping prompts.
Integrations linked Twilio Rich Communication Services directly to Fresha’s booking platform and CRM, extending operational coverage to customer service and operations teams across Europe. Zing handled environment provisioning, messaging template governance, and the operational handoff to Fresha’s engagement teams for ongoing message governance.
After going live in 2025, reported outcomes included a 41.3% read rate on appointment messages, a 6% increase in confirmations, a 7.1% rise in customer reviews and a 5.3% uplift in tipping, as reported by Twilio.
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Buyer Intent: Companies Evaluating Zing Services
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