Canadian Broadcasting Corporation
Canadian Broadcasting Corporation Technographics
Canadian Broadcasting Corporation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Canadian Broadcasting Corporation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6600 Canadian Broadcasting Corporation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Canadian Broadcasting Corporation has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2007, Oracle Taleo Cloud Service for Recruiting, Applicant Tracking System in 2008, GumGum for Artificial Intelligence Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Canadian Broadcasting Corporation is running and its propensity to invest more and deepen its relationship with SAP , Oracle , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Canadian Broadcasting Corporation revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Canadian Broadcasting Corporation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Canadian Broadcasting Corporation Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2007 | 2017 |
In 2007, Canadian Broadcasting Corporation implemented SAP ERP ECC 6.0 to support core finance and accounting operations under the ERP Financial category. SAP ERP ECC 6.0 was positioned to centralize enterprise financial management and to deliver user facing finance enhancements, projects and training across the organization.
Configuration and functional modules implemented included General Ledger, Accounts Payable, Accounts Receivable, Asset Accounting and Financial Reporting, with configuration focused on standardized chart of accounts, period close workflows and role based authorizations. Operational scope centered on finance, accounting and treasury departments, and management of SAP finance enhancements was organized through staged projects with defined change control and user acceptance testing. Training and enablement programs were delivered from a user perspective to both end users and finance power users, supporting adoption of new processes and ongoing enhancement cycles.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Taleo Cloud Service | Recruiting, Applicant Tracking System | HCM | n/a | 2008 | 2008 |
In 2008, Canadian Broadcasting Corporation implemented Oracle Taleo Cloud Service. The deployment used Oracle Taleo Cloud Service in the Recruiting,Applicant Tracking System category to centralize applicant lifecycle management and provide configurable recruitment workflows.
Operational responsibilities included managing the full functionality of the Taleo application, performing routine updates, and optimizing system configuration to align with current and projected organizational staffing needs. Functional activities emphasized requisition configuration, candidate experience management, user support for recruiters and hiring managers, and configuration-based automation of screening and workflow steps. The team ensured the quality of the candidate experience and delivered ongoing training and application-level support.
Governance and rollout were coordinated through internal recruitment working groups and direct engagement with the Taleo supplier, with the CBC role serving as an expert liaison to the vendor and to company stakeholders. The implementation included a national trainer remit and active representation of CBC and Radio-Canada in the Taleo customer group. Business functions impacted included talent acquisition and HR operations across CBC and Radio-Canada.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Canadian Broadcasting Corporation deployed GumGum on its public website as part of its Artificial Intelligence Marketing tooling. GumGum is implemented to perform contextual content analysis and image-based semantic targeting across article pages and multimedia assets. The deployment is embedded in the site source to surface contextual ad placements and content intelligence that support programmatic decisioning on page impressions. This configuration aligns the application with digital marketing, advertising sales, and editorial business functions that require page-level content classification and contextual targeting.
GumGum configuration on the CBC website emphasizes content classification, contextual ad decisioning, and creative relevance capabilities, implemented through web-embedded scripts and site-level integrations with page templates and media players. Operational governance appears organized around marketing operations controls for tag deployment, taxonomy updates, and campaign targeting rules to ensure alignment between ad inventory and editorial content. The visible implementation of GumGum on the live site indicates direct embedding into CBCs web delivery layer, with the application name GumGum explicitly present in the page source for site-level contextual advertising use.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
|
Collaboration | Collaboration |
|
2013 | 2013 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Video Editing | Content Management |
|
2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Shipping Management | eCommerce |
|
2020 | 2020 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Customer Data Platform | CRM |
|
2013 | 2013 |
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Customer Experience | CRM |
|
2018 | 2018 |
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Customer Support | CRM |
|
2017 | 2017 |
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Data Management Platform | CRM |
|
2013 | 2013 |
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Data Management Platform | CRM |
|
2016 | 2016 |
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Data Management Platform | CRM |
|
2013 | 2013 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
|
2009 | 2009 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
|
2020 | 2020 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
EPM | EPM |
|
2018 | 2018 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Application Performance Management | ITSM |
|
2014 | 2014 |
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Application Performance Management | ITSM |
|
2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Apps Development | PaaS |
|
2011 | 2011 |
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Transactional Email | PaaS |
|
2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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Cloud Storage | IaaS |
|
2014 | 2014 |
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Content Delivery Network | IaaS |
|
2015 | 2015 |
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Content Delivery Network | IaaS |
|
2014 | 2014 |
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Network Management and Monitoring | IaaS |
|
2010 | 2010 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
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Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IoT Platform | Internet of Things |
|
2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Canadian Broadcasting Corporation
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Canadian Broadcasting Corporation Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Canadian Broadcasting Corporation IT executives and key decision makers. This section highlights Canadian Broadcasting Corporation's latest recorded technology evaluations, including Google Workspace (Formerly Google G-Suite) for Collaboration on 2025-06-30, MarketSharp CRM for Construction CRM on 2025-02-18, and SAP S/4 HANA for ERP Financial on 2025-02-09. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Canadian Broadcasting Corporation digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Canadian Broadcasting Corporation Technographics
Canadian Broadcasting Corporation is a Media organization based in Canada,
with around 6600 employees and annual revenues of $1.20 billion.
Canadian Broadcasting Corporation operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Oracle Taleo Cloud Service and GumGum,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Artificial Intelligence Marketing.
Canadian Broadcasting Corporation has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Oracle and GumGum.
Canadian Broadcasting Corporation recently adopted applications including
GumGum in 2021, OpenX OpenAudience in 2021 and Dropbox Business in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Canadian Broadcasting Corporation’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Canadian Broadcasting Corporation’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Canadian Broadcasting Corporation technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.