Penske Automotive Group
2555 Telegraph Road,
Bloomfield Hills, 48302-0954, MI,
United States
Bloomfield Hills, 48302-0954, MI,
United States
1 248-648-2500
Automotive
Penske Automotive Group Technographics
Penske Automotive Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Penske Automotive Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 28900 Penske Automotive Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Penske Automotive Group has purchased the following applications: SAP Concur Expense for Expense Management in 2015, ADP Benefits for Benefits Administration in 2015, Reynolds and Reynolds DMS for Dealership Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Penske Automotive Group is running and its propensity to invest more and deepen its relationship with SAP , ADP , Culture Amp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Penske Automotive Group revenues, which have grown to $30.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Penske Automotive Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Penske Automotive Group Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP Financial Management | n/a | 2015 | 2015 |
In 2015 Penske Automotive Group implemented SAP Concur Expense to centralize Expense Management for its Finance Department. Deployment focused on web based business travel and expense reimbursement workflows with program administration based in Bloomfield Hills Michigan supporting the Executive Vice President and Chief Financial Officer and three vice presidents in finance. The Program Administrator managed user provisioning, expense reporting configuration and travel booking coordination for corporate finance stakeholders.
Operational responsibilities included preparing and distributing materials for audit committee members and creating and updating board meeting presentations, activities that were incorporated into expense policy governance and reporting processes. The team organized a three day off site regional controller meeting as part of rollout and stakeholder enablement, with the Program Administrator executing configuration, user support and policy enforcement tasks for SAP Concur Expense. This configuration centered on approval workflows, expense itemization and compliance controls typical of Expense Management systems, with Penske Automotive Group SAP Concur Expense Expense Management supporting core finance functions.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Benefits | Benefits Administration | HCM | n/a | 2015 | 2015 |
In 2015, Penske Automotive Group implemented ADP Benefits for Benefits Administration. The deployment used ADP to process semi monthly payroll for approximately 700 employees while ADP Benefits managed benefits administration and employee record updates. ADP Benefits was used to maintain employee information including address, tax elections, direct deposit, benefit elections and HSA accounts.
Functional configuration centered on benefits enrollment and maintenance workflows, HSA administration, deduction processing and benefit payment posting. The implementation included termination processing to calculate and apply unused time payouts, routine adjustments and manual check issuance to resolve lost checks or payment errors. Audit reports were generated after every pay cycle to support transactional control and month and year end reconciliation.
Operational ownership resided with HR and payroll teams who performed ongoing record maintenance, benefits payment processing and reconciliation tasks using ADP Benefits. Governance relied on the cycle based audit reporting and exception handling procedures to manage terminations, payouts and manual corrections. The relationship is expressed as Penske Automotive Group ADP Benefits Benefits Administration supporting HR and payroll business functions.
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Compensation Management | HCM |
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2015 | 2015 |
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Core HR | HCM |
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2015 | 2015 |
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Employee Experience | HCM |
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2015 | 2015 |
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Learning and Development | HCM |
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2017 | 2017 |
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Onboarding | HCM |
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2019 | 2019 |
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Payroll | HCM |
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2015 | 2015 |
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Performance and Goal Management | HCM |
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2019 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2013 | 2013 |
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Time and Attendance | HCM |
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2015 | 2015 |
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Time and Attendance | HCM |
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2019 | 2019 |
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Time and Attendance | HCM |
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2024 | 2024 |
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Time and Attendance | HCM |
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2013 | 2013 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Reynolds and Reynolds Company | Legacy | Reynolds and Reynolds DMS | Dealership Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015 Penske Automotive Group implemented Reynolds and Reynolds DMS for Dealership Management. The deployment concentrated on accounting and back office operations for its Arizona dealerships, explicitly supporting Mini of Tempe and Scottsdale Ferrari finance workflows and title processing across 18 sites.
Reynolds and Reynolds DMS was used to post vendor invoices and execute recurring accounts payable cycles, with checks issued every 15th of the month. The Reynolds and Reynolds accounting system handled factory reconciliation reporting and balanced intercompany postings, while staff reconciled U.S bank statements against external receipts including Uber and Lyft statement activity.
Deal jacket and title workflows were integrated into a scanned document pipeline by importing deal jackets into the docu pad system and assisting title clerks with title jacket breakdowns, creating a document management touchpoint tied to the DMS. Operational scope centered on dealership finance teams and title clerks in Arizona, standardizing monthly AP cadence, reconciliation procedures, and document processing governance.
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Dealership Management | ERP Services and Operations |
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2016 | 2016 |
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Dealership Management | ERP Services and Operations |
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2015 | 2015 |
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Travel Management | ERP Services and Operations |
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2015 | 2015 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2016 | 2016 |
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Content Management | Content Management |
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2014 | 2014 |
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Automotive Dealership CRM | CRM |
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2025 | 2025 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2019 | 2019 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2020 | 2020 |
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Supplier Relationship Management | Procurement |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Penske Automotive Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Penske Automotive Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Penske Automotive Group IT executives and key decision makers. This section highlights Penske Automotive Group's latest recorded technology evaluations, including Matador for Customer Engagement on 2025-01-09 and CDK Global DMS for Dealership Management on 2024-06-19. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Penske Automotive Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Penske Automotive Group Technographics
Penske Automotive Group is a Automotive organization based in United States,
with around 28900 employees and annual revenues of $30.50 billion.
Penske Automotive Group operates a diverse technology stack with applications such as
SAP Concur Expense, ADP Benefits and Reynolds and Reynolds DMS,
covering areas like Expense Management, Benefits Administration and Dealership Management.
Penske Automotive Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, ADP and Reynolds and Reynolds Company.
Penske Automotive Group recently adopted applications including
DealerSocket CRM in 2025, CDK Timesheets in 2024 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Penske Automotive Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Penske Automotive Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Penske Automotive Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.