Superloop
12 Shelley Street Level 9,
Sydney, 2000, NSW,
Australia
Sydney, 2000, NSW,
Australia
61 13 0055-8406
Communications
Superloop Technographics
Superloop Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Superloop and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Superloop employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Superloop has purchased the following applications: Aurion Learning for Learning and Development in 2018, Rocket.chat for Chatbots and Conversational AI in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Superloop is running and its propensity to invest more and deepen its relationship with Aurion , Rocket.chat , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Superloop revenues, which have grown to $270.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Superloop intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Superloop Tech Stack and Enterprise Applications
Superloop HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aurion | Legacy | Aurion Learning | Learning and Development | HCM | n/a | 2018 | 2018 |
In 2018 Superloop signed a contract in November for Aurion Learning, deploying the Aurion Learning application as an optional Learning and Development solution alongside Aurion’s self-managed payroll suite. The procurement targeted HR and people operations for Superloop's approximately 800 employees and specified Aurion’s AWS cloud as the hosting model for the combined offering.
Aurion Learning was configured to deliver core Learning and Development capabilities consistent with the category, including course administration, learner enrolment and assignment, completion tracking, and learning reporting tied to HR workflows. The configuration emphasized centralized course catalog management and manager approval paths to support compliance training and routine staff development processes.
The program timeline delivered the signed contract in November 2018 and an operational system by March 2019, reflecting a rollout window that accounted for the holiday season pause Superloop expected. Deployment architecture placed payroll and the optional L&D instance on Aurion’s AWS cloud, enabling aligned user records and consolidated reporting under HR governance across payroll and learning functions.
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Superloop AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Superloop deployed Rocket.chat on its website. Rocket.chat is implemented as the customer-facing application in the Chatbots and Conversational AI category to deliver real-time conversational interfaces and web-based messaging for site visitors.
The implementation uses Rocket.chat capabilities common to Chatbots and Conversational AI solutions, including an embedded web chat widget, conversational routing from automated responses to human agents, and persistent message threads to support ongoing customer dialogues. Configuration work focused on embedding the Rocket.chat client on Superloop web pages, session handling for anonymous and authenticated visitors, and aligning chat flows with support and sales intake processes.
Operational ownership is centered on customer support and digital channels, where governance covers conversation moderation, routing rules, and agent handover protocols. The deployment positions Rocket.chat as Superloop Rocket.chat Chatbots and Conversational AI for web-based customer engagement on the Superloop website.
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Superloop Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Superloop implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The company uses Google Workspace on their website and the deployment was provisioned to support company wide collaboration across Superloop's Australian operations, aligning the application to corporate communications and internal productivity functions.
Configuration emphasizes core Google Workspace modules including Gmail, Google Drive, Docs, Sheets, Meet and Calendar, with shared drives and real time document collaboration workflows for team authoring and project coordination. Administrative governance is executed through the Google Workspace admin console, covering domain and group management, access controls and policy enforcement to align IT and business governance, and the platform is applied across functions such as IT, marketing, sales and engineering to manage communications, scheduling and collaborative work.
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Superloop Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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Superloop CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Superloop ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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Superloop PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Superloop TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Superloop PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Superloop IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Superloop
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Project Delivery Manager | Manager | Operations | |
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Product Portfolio Manager | Manager | Operations | |
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Portfolio Manager | Manager | Operations | |
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COO | CXO | Operations | |
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Apps Being Evaluated by Superloop Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Superloop IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Superloop digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Superloop Technographics
Superloop is a Communications organization based in Australia,
with around 800 employees and annual revenues of $270.0 million.
Superloop operates a diverse technology stack with applications such as
Aurion Learning, Rocket.chat and Google Workspace (Formerly Google G-Suite),
covering areas like Learning and Development, Chatbots and Conversational AI and Collaboration.
Superloop has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Aurion, Rocket.chat and Google.
Superloop recently adopted applications including
Teads Platform in 2023, Genesys Cloud CX in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Superloop’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Superloop’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Superloop technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.