TOMS Digital Transformation Initiatives

About the Customer

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Scope and Challenges

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Outcome and Implications

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Quotes

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Toms (stylized as TOMS) is a for-profit[2][3][4] company based in Playa Del Rey, California.[5] The company was founded in 2006 by Blake Mycoskie, an entrepreneur from Arlington, Texas.[6][7][8] The company designs and sells shoes based on the Argentine alpargata design as well as eyewear.[9] When Toms sells a pair of shoes, a new pair of shoes is given to an impoverished child,[10] and when Toms sells a pair of eyewear, part of the profit is used to save or restore the eyesight for people in developing countries. Similarly, the company launched TOMS Roasting Co. in 2014. With each purchase of TOMS Roasting Co. coffee, the company works with other organizations that they refer to as “giving partners” to provide 140 liters of safe water (a one-week supply) to a person in need. In 2015, TOMS Bag Collection was launched to help address the need for advancements in maternal health. Purchases of TOMS Bags help provide training for skilled birth attendants and distribute birth kits containing items that help a woman safely deliver her baby.