Wurth UK
1 Centurion Way, Erith,
London, DA18 4AE,
United Kingdom
London, DA18 4AE,
United Kingdom
44 33 0055-5444
Distribution
Wurth UK Technographics
Wurth UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Wurth UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 527 Wurth UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wurth UK has purchased the following applications: SAP Business One for ERP Financial in 2016, Zendesk Chat for Chatbots and Conversational AI in 2020, SAP BusinessObjects for Analytics and BI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wurth UK is running and its propensity to invest more and deepen its relationship with SAP , Ingenico Group , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wurth UK revenues, which have grown to $77.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wurth UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Wurth UK Tech Stack and Enterprise Applications
Wurth UK ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Wurth UK implemented SAP Business One as its ERP Financial application. The deployment established SAP Business One as the primary system for finance and operational bookkeeping across the distribution business.
Configuration focused on core financial management including general ledger, accounts payable, accounts receivable and financial reporting, while also supporting inventory control and order to cash workflows typical for a distribution operation. The SAP Business One implementation was aligned with product master data and ecommerce processes to bridge commerce and finance functions.
Integrations explicitly included links to IPX and Stibo STEP for product and master data synchronization, feeding the company CMS for wurth.co.uk and the mobile app, and supporting the Salesforce iPad app SpeedyTouch. The implementation also supported e procurement punchout connectivity to platforms such as Ariba, Hubwoo, Meplato, Coupa and Web3 Inc, which enabled catalog and ordering interoperability with corporate procurement systems.
Operational ownership centered on Product, Marketing and Ecommerce teams with a designated key user serving as the integration lead, and the rollout included sales training for field sales teams, sales management and the shop network. Governance combined application configuration controls with CMS and content workflows to reconcile product information, ecommerce listings and transactional finance records within SAP Business One.
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ERP Financial | ERP |
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2016 | 2016 |
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Payment Processing | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2019 | 2019 |
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Wurth UK AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Wurth UK implemented Zendesk Chat. Zendesk Chat, categorized as Chatbots and Conversational AI, was deployed as a website chatbot on wurth.co.uk to provide a customer-facing conversational entry point for product and order inquiries.
The implementation emphasizes a web chat widget and conversational workflows to capture contact information, present automated greetings, and route conversations to human agents when required, aligning the Chatbots and Conversational AI application with customer service and sales inquiry handling. Operational ownership sits with the customer service function, using web-based administration to configure availability, message flows, and routing rules for on-site support interactions.
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Wurth UK Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BusinessObjects | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
In 2017, Wurth UK implemented SAP BusinessObjects for Analytics and BI to centralize management reporting across its UK distribution operations. The deployment emphasized scheduled monthly, weekly and daily management reporting and the production of regular monthly reporting packs for internal stakeholders.
SAP BusinessObjects was configured around the Web Intelligence interface to create user friendly reports and enable interactive analysis and report scheduling. Development work included building new BI datasets using BEX query designer and authoring Webi reports to surface Sales Areas, Gross Profit and Customer Base analytics for operational review.
Operational coverage focused on UK sales and finance stakeholders, with reporting and analysis workflows supporting sales area performance and gross profit monitoring. The implementation combined report build, scheduling and distribution workflows with an ongoing program to identify reporting improvements, streamlining and efficiencies across UK reports.
Governance concentrated on embedding a Business Intelligence Analyst role responsible for report build, scheduling and ongoing analysis, and on a roadmap to strategize long term improvements across all UK reports. The configuration tied BEX query design to SAP BusinessObjects Web Intelligence, establishing a repeatable reporting cadence and centralized Analytics and BI capabilities to support sales and finance business functions.
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Wurth UK Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2015 | 2015 |
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Web Content Management | Content Management |
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2019 | 2019 |
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Wurth UK eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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Wurth UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Wurth UK Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2017 | 2017 |
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Wurth UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Wurth UK
| First Name | Last Name | Title | Function | Department | Phone | |
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HR Manager | Manager | HR | |
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Director Of Operations | Director | Finance | |
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Head of Customer Management | Director | Customer Service | |
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HR Business Partner | Manager | HR | |
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Head of Customer Care | Director | Customer Service | |
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Customer Service Manager | Manager | Customer Service | |
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Head Of IT | Director | IT | |
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Managing Director | Director | Finance | |
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Customer Service Team Manager | Manager | Customer Service | |
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Manager IT | Manager | Finance | |
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Apps Being Evaluated by Wurth UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Wurth UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Wurth UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Wurth UK Technographics
Wurth UK is a Distribution organization based in United Kingdom,
with around 527 employees and annual revenues of $77.0 million.
Wurth UK operates a diverse technology stack with applications such as
SAP Business One, Zendesk Chat and SAP BusinessObjects,
covering areas like ERP Financial, Chatbots and Conversational AI and Analytics and BI.
Wurth UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Zendesk.
Wurth UK recently adopted applications including
Zendesk Service in 2021, Microsoft Azure Cloud Services in 2021 and Zendesk Chat in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Wurth UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Wurth UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Wurth UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.