List of About You Cloud Backbone Customers
Since 2010, our global team of researchers has been studying About You Cloud Backbone customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased About You Cloud Backbone for eCommerce from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using About You Cloud Backbone for eCommerce include: DEICHMANN, a Germany based Retail organisation with 49000 employees and revenues of $9.30 billion, Witt Weiden, a Germany based Manufacturing organisation with 3500 employees and revenues of $1.30 billion, Manchester United Football Club, a United Kingdom based Leisure and Hospitality organisation with 937 employees and revenues of $820.0 million, Kapten & Son Germany, a Germany based Retail organisation with 150 employees and revenues of $75.0 million and many others.
Contact us if you need a completed and verified list of companies using About You Cloud Backbone, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The About You Cloud Backbone customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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DEICHMANN | Retail | 49000 | $9.3B | Germany | ABOUT YOU | About You Cloud Backbone | eCommerce | 2022 | n/a |
In 2022, DEICHMANN implemented About You Cloud Backbone. The rollout consolidated multiple brands and country shops onto About You Cloud Backbone, now SCAYLE, following a decision in late 2022 and with the first country shops in the Czech Republic and Slovakia going live on 31 May 2023. The deployment maps to the Apps Category .
The implementation centralized product, order and customer management to establish unified product information management and order management system capabilities, and enabled omnichannel capabilities including in store integration across Europe. About You Cloud Backbone was configured to support internationalization and accelerated platform wide rollouts, with centralized data models and storefront configuration patterns referenced in vendor materials.
Operational scope covered migration of multiple brands and country shops across European markets, aligning commerce, order orchestration and customer data to a single cloud backbone. Vendor case study and press release indicate the program delivered faster platform wide rollouts, centralized PIM and OMS capabilities and reduced enterprise complexity.
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Kapten & Son Germany | Retail | 150 | $75M | Germany | ABOUT YOU | About You Cloud Backbone | eCommerce | 2022 | n/a |
In 2022 Kapten & Son Germany implemented About You Cloud Backbone SCAYLE as an eCommerce Platform, beginning migration in April and completing go live in October. The project targeted consolidation of backend services to simplify a fragmented microservices stack and accelerate time to market for European eCommerce and operations.
The About You Cloud Backbone implementation centered on core commerce capabilities typical of an eCommerce Platform, including consolidated product catalog and merchandising flows, unified checkout and payment orchestration, and standardized order lifecycle controls. Configuration emphasized replacing multiple bespoke backend services with the About You Cloud Backbone application to reduce integration complexity and centralize commerce logic.
Integrations included Actindo configured as the enterprise order management system to handle order capture, fulfillment orchestration, and return processing, with About You Cloud Backbone providing the commerce backbone and API layer for front end and operational connectors. Operational scope covered eCommerce and operations across Europe, aligning commerce workflows, inventory visibility, and fulfillment touchpoints under the new backbone.
Governance followed a staged migration approach with an April 2022 kickoff and an October 2022 production cutover, enabling incremental switchover of services and operational handover to centralized commerce operations. Outcomes reported in the vendor case study cited a 20 percent increase in overall sales, a 12 percent lift in average order value, and improved conversion after the About You Cloud Backbone deployment.
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Manchester United Football Club | Leisure and Hospitality | 937 | $820M | United Kingdom | ABOUT YOU | About You Cloud Backbone | eCommerce | 2024 | n/a |
In 2024 Manchester United appointed About You Cloud Backbone as its eCommerce partner and launched the rebranded direct to consumer store live on 5 September 2024. About You Cloud Backbone was deployed to support retail eCommerce operations targeting the club’s UK and global fanbase, with explicit focus on product availability and fulfilment workflows tied to Retail & Merchandising.
The About You Cloud Backbone implementation configured core commerce capabilities common to cloud commerce platforms, including centralized product catalog management, inventory visibility and order orchestration, merchandising and promotions configuration, and API-driven storefront services. Implementation work emphasized modular commerce components and headless storefront integration to enable faster merchandising cycles and improved online assortment control.
Operational coverage extended across the club’s retail, merchandising and eCommerce operations, servicing UK and international buyer flows for official merchandise. The deployment integrated with fulfilment and inventory control processes to improve product availability, and it aligned eCommerce operations with customer experience and retail merchandising workflows.
Governance and rollout were executed as a club-led platform adoption culminating in the September 5 2024 launch of the rebranded direct to consumer store. Manchester United cites improvements in fulfilment, product availability and Retail & Merchandising revenues following the About You Cloud Backbone implementation, and the project is positioned as the club’s strategic retail eCommerce backbone for ongoing merchandising and online sales operations.
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Manufacturing | 3500 | $1.3B | Germany | ABOUT YOU | About You Cloud Backbone | eCommerce | 2019 | n/a |
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