List of Acquia Convert Customers
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United States
Since 2010, our global team of researchers has been studying Acquia Convert customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Acquia Convert for Personalization and Product Recommendations from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Acquia Convert for Personalization and Product Recommendations include: Mars, a United States based Consumer Packaged Goods organisation with 135000 employees and revenues of $47.00 billion, Fannie Mae, a United States based Banking and Financial Services organisation with 7000 employees and revenues of $30.85 billion, Cais, University Of Dundee, a United Kingdom based Education organisation with 3000 employees and revenues of $300.0 million, Cystic Fibrosis Foundation, a United States based Non Profit organisation with 730 employees and revenues of $192.0 million and many others.
Contact us if you need a completed and verified list of companies using Acquia Convert, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Acquia Convert customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cais, University Of Dundee | Education | 3000 | $300M | United Kingdom | Acquia | Acquia Convert | Personalization and Product Recommendations | 2021 | Manifesto |
In 2021 the University of Dundee implemented Acquia Personalization to deliver personalized content and geotargeted campaigns supporting international student recruitment and UK Open Days, and this 2021 deployment is recorded under Acquia Convert because Acquia Convert replaced Acquia Personalization in 2024. The narrative links the original implementation activity to the Acquia Convert application while preserving the implementation year and operational focus.
The Acquia Convert deployment aligned with capabilities typical of the Personalization and Product Recommendations category, emphasizing segment-based content targeting, geotargeting, and personalized call to action orchestration. The case study documents use of personalized CTAs and campaign segmentation to tailor experiences for prospective international students and Open Days visitors, reflecting functional modules for audience segmentation, content targeting, and campaign orchestration.
Manifesto acted as the implementation partner for the project, and the rollout targeted admissions and marketing workflows tied to international recruitment and Open Days operations across the UK. Outcomes reported in the source include a 220% increase in Open Days bookings and 86% of conversions driven by personalized CTAs, linking the personalization configuration and campaign execution to measurable event conversion outcomes.
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Cystic Fibrosis Foundation | Non Profit | 730 | $192M | United States | Acquia | Acquia Convert | Personalization and Product Recommendations | 2021 | Phase2 |
In 2021, the Cystic Fibrosis Foundation implemented Acquia-hosted Drupal and Acquia Personalization as part of a U.S. site redesign to improve patient, family, and donor experiences. Public case materials document that the implementation reduced content update time from weeks to hours and delivered award-winning site improvements for U.S. audiences.
Acquia Convert is inferred as the operative application for ongoing personalization and experimentation based on the 2021 integration of Acquia Personalization and the product lineage noting Acquia Convert superseded Personalization in 2024. The implementation included typical personalization and experimentation capabilities, including audience segmentation, rule-based content targeting, and streamlined content authoring workflows to accelerate publishing cadence.
Phase2 served as the system integrator, integrating Acquia-hosted Drupal with Acquia Personalization and operationalizing governance and publishing workflows for content teams and fundraising communications. Acquia Convert is cited in this narrative as the Application name, Apps Category , reflecting the personalization and testing layer supporting site governance and content update processes.
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Fannie Mae | Banking and Financial Services | 7000 | $30.9B | United States | Acquia | Acquia Convert | Personalization and Product Recommendations | 2021 | JAKALA |
In 2021, Fannie Mae deployed Acquia Personalization to geotarget disaster-relief information and calls-to-action for affected U.S. states. The record for this account lists Acquia Convert as the application name, inferred as the successor to Acquia Personalization based on vendor product lineage while the case study documents the Personalization implementation in 2021.
The implementation centered on geolocation-driven content targeting and CTA orchestration to deliver state-specific customer communications across the United States, leveraging personalized content blocks and targeting rules to surface relief resources. These functional capabilities impacted online customer communications and appointment scheduling workflows, with the case study documenting that 38% of targeted users clicked personalized content, bounce rates decreased for targeted segments, and appointment requests doubled in those groups.
JAKALA supported the engagement, and deployment scope was limited to U.S. states affected by disasters with governance focused on campaign rules, content approval workflows, and state-level targeting. The Apps Category and the Acquia Convert application name are included in this record to map the documented personalization implementation to current product naming and to assist in cataloging digital experience and personalization tooling.
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Consumer Packaged Goods | 135000 | $47.0B | United States | Acquia | Acquia Convert | Personalization and Product Recommendations | 2019 | n/a |
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