List of Acxiom InfoBase Customers
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United States
Since 2010, our global team of researchers has been studying Acxiom InfoBase customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Acxiom InfoBase for Listing Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Acxiom InfoBase for Listing Management include: Bank of America, a United States based Banking and Financial Services organisation with 213000 employees and revenues of $101.89 billion, United Airlines, a United States based Transportation organisation with 107300 employees and revenues of $57.06 billion, Heathrow, a United Kingdom based Transportation organisation with 90000 employees and revenues of $4.76 billion, Lulu Guinness, a United Kingdom based Retail organisation with 50 employees and revenues of $12.0 million and many others.
Contact us if you need a completed and verified list of companies using Acxiom InfoBase, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Acxiom InfoBase customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bank of America | Banking and Financial Services | 213000 | $101.9B | United States | Acxiom | Acxiom InfoBase | Listing Management | 2004 | n/a |
In 2004 Bank of America implemented Acxiom InfoBase to support marketing and CRM data and database services across its United States marketing operations. The engagement appears in Acxiom SEC filings which list Bank of America among major clients consuming Acxiom data and database services, and the filing references the Acxiom InfoBase product suite as a core data offering. Apps Category "" is recorded in the provided input for this deployment. The implementation emphasis reported in filings was on centralized customer data enrichment and reference data provisioning for marketing use cases.
Acxiom InfoBase usage for Bank of America is reported as a data and database services engagement, and InfoBase Listing Management module usage is inferred from that broader enrichment work rather than explicitly named in the filing. The deployment scope aligned with marketing and CRM business functions in the United States, supporting segmentation, direct marketing data, and contact data quality workflows. Integrations are described at a high level in the filing, implying synchronization between Acxiom data feeds and internal marketing databases and CRM systems, alongside data governance controls for record matching, attribute normalization, and consent handling as part of the database services engagement.
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Heathrow | Transportation | 90000 | $4.8B | United Kingdom | Acxiom | Acxiom InfoBase | Listing Management | 2021 | n/a |
In 2021, Heathrow began a multi-year program that deployed Acxiom InfoBase to strengthen passenger identity and marketing data capabilities. Acxiom InfoBase was applied within an InfoBase Listing Management context to support CRM/marketing modernization across the airport and to centralize identity and location data for downstream use.
The implementation concentrated on identity resolution, data enrichment, and data activation capabilities, reflecting Acxiom’s delivery of data, analytics and MarTech services. Configuration work included building canonical identity graphs, enrichment pipelines for customer and location attributes, and activation feeds to populate marketing audiences and segmentation layers in downstream systems. These capabilities supported analytics, segmentation and campaign orchestration workflows used by Heathrow’s CRM and marketing operations.
Technically, outputs from Acxiom InfoBase were integrated with Heathrow’s Salesforce Marketing Cloud and the airport customer data platform to synchronize enriched profiles and audiences for campaign delivery. The deployment targeted CRM and marketing functions, airport retail operations and the end-to-end passenger journey in the United Kingdom, enabling enriched profiles to be activated across digital channels and point-of-sale personalization. Integration points focused on audience feeds, attribute enrichment APIs and identity stitching for consistent customer records across systems.
Governance followed a phased, multi-year rollout model with defined data stewardship and process handoffs between Acxiom’s program delivery and Heathrow marketing and retail stakeholders. The program delivered identity, enrichment and activation capabilities intended to drive improved passenger experience and operational efficiencies.
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Lulu Guinness | Retail | 50 | $12M | United Kingdom | Acxiom | Acxiom InfoBase | Listing Management | 2018 | n/a |
In 2018, Lulu Guinness implemented Acxiom InfoBase alongside Personicx data to enrich customer records and customer intelligence. The deployment used Acxiom InfoBase in the category to create richer, more accurate profiles of existing customers, which revealed previously unknown key characteristics.
The workstream emphasized data enrichment and profile augmentation, applying identity resolution, demographic and attribute append capabilities, and Personicx segment overlay to standard customer records. Configuration centered on matching rules, confidence thresholds, and segment mapping to support audience definitions and look alike identification. Acxiom InfoBase was configured to produce normalized profiles suitable for downstream segmentation and targeting workflows.
Integrated outputs were consumed by the brand's marketing and audience planning activities to identify new look alike prospects more easily. Operational governance established profile curation and data quality review processes to maintain the enriched dataset and to validate segment relevance. Outcomes explicitly included the revelation of previously unknown customer characteristics and an improved ability to identify new look alike prospects.
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Transportation | 107300 | $57.1B | United States | Acxiom | Acxiom InfoBase | Listing Management | 2010 | n/a |
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