List of Alida Sparq Customers
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Since 2010, our global team of researchers has been studying Alida Sparq customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Alida Sparq for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Alida Sparq for Customer Experience include: Canadian Tire Corporation, a Canada based Retail organisation with 34606 employees and revenues of $13.26 billion, Priority Health, a United States based Insurance organisation with 1600 employees and revenues of $5.80 billion, Twitter, Inc., a United States based Media organisation with 7500 employees and revenues of $5.08 billion, Flipp Corporation, a Canada based Professional Services organisation with 400 employees and revenues of $40.0 million and many others.
Contact us if you need a completed and verified list of companies using Alida Sparq, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Alida Sparq customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Canadian Tire Corporation | Retail | 34606 | $13.3B | Canada | Alida | Alida Sparq | Customer Experience | 2020 | n/a |
In 2020, Canadian Tire Corporation deployed Alida Sparq as the insight community platform to power the Triangle Community, Apps Category . The implementation focused on bridging demographic, psychographic and attitudinal datasets with transactional records from the Triangle loyalty program to create unified customer views. The Alida Sparq-powered community enrolled approximately 200,000 members and served as the primary channel for structured member engagement and feedback collection.
The implementation configured Alida Sparq to capture attitudinal panels, product testing participation and public reviews, while linking those behavioral signals to loyalty transactions to enable granular profiling and look-alike modeling. Functional capabilities implemented include member opt-in workflows for testing and review, profile enrichment processes that combine survey responses with transaction identifiers, and segmentation-ready data exports for downstream modeling. The project emphasized reduced survey redundancy so members were not asked questions already known to the Consumer Research team.
A direct data integration between Alida Sparq and the Triangle loyalty database underpinned the operational architecture, enabling stitched customer identifiers and unified records for marketing and analytics teams. Operational scope included Consumer Research, Marketing and Product teams, with the insight community used to surface new product ideas, generate social proof through reviews, and support grassroots word-of-mouth activity. Governance controls routed outreach so members are approached only about product categories of interest to them, and the combined dataset increased confidence in predictive models used for campaign targeting.
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Flipp Corporation | Professional Services | 400 | $40M | Canada | Alida | Alida Sparq | Customer Experience | 2018 | n/a |
In 2018, Flipp Corporation implemented Alida Sparq in the Apps Category to centralize and standardize customer insight collection and to inform measurable growth planning. The deployment established Alida Sparq as a digital insights community that the Marketing organization used to move from ad hoc research to a consistent, repeatable insight discipline. Alida Sparq is described internally as the platform for contextualizing behavioral data and turning qualitative feedback into actionable direction for product and go to market decisions.
The implementation focused on community management and insight orchestration capabilities, including continuous question design, targeted surveys, and qualitative feedback loops to surface the how and why of shopper behavior. Flipp configured the Alida Sparq community to support deliverables such as customer centric product roadmaps, defined Ideal Candidate Profiles, and concise User Journeys, enabling cross functional teams to translate insight into prioritized work streams and artifacts.
Operational coverage began with Flipp’s Marketing team as the primary owner and expanded to include Product and Sales stakeholders who consumed and shaped community outputs. The Alida Sparq deployment emphasized employee participation in the research lifecycle so internal teams not only received results but contributed to shaping research questions, which increased engagement and alignment across departments.
Governance and process changes centered on making insight a decisioning input for strategy and execution, with community driven questioning and repeatable workflows feeding stakeholder roadmaps and targeting plans. As a result of using Alida Sparq, Flipp’s insight community shifted toward richer, more targeted insight practices and the company reported being empowered to focus efforts and make customer aligned, value based decisions that support stated growth goals.
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Priority Health | Insurance | 1600 | $5.8B | United States | Alida | Alida Sparq | Customer Experience | 2020 | n/a |
In 2020 Priority Health implemented Alida Sparq to establish continuous member engagement and insight capture, Apps Category: . The deployment was focused on converting episodic feedback into an active insight community to support customer experience and product development objectives.
Priority Health launched the insight community PriorityVoice using Alida Sparq to gather ongoing member feedback, moving beyond ad-hoc surveys that provide point-in-time snapshots of behavior and attitudes. Alida Sparq was used to structure continuous engagement workflows, recurring feedback collection, and qualitative idea generation to surface member perspectives on communications and benefits.
Input from PriorityVoice informed specific customer experience initiatives, including the messaging and design of member ID cards and reward program materials. Feedback was also used to help Priority Health understand how customer attitudes and opinions influence its Customer Experience Index, a proprietary, weighted composite customer experience score based on metrics like overall satisfaction, NPS and loyalty. The initiative primarily impacted customer experience, product, communications, and marketing functions, centralizing member insight for ongoing program decisions.
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Media | 7500 | $5.1B | United States | Alida | Alida Sparq | Customer Experience | 2020 | n/a |
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Buyer Intent: Companies Evaluating Alida Sparq
- Progressive, a United States based Insurance organization with 66300 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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