List of Amazon WAF Customers
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Since 2010, our global team of researchers has been studying Amazon WAF customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Amazon WAF for Web Application Firewalls (WAF) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Amazon WAF for Web Application Firewalls (WAF) include: Servicio De Administracion Tributaria Mexico, a Mexico based Government organisation with 24245 employees and revenues of $243.01 billion, Nike Chile, a Chile based Retail organisation with 83700 employees and revenues of $51.36 billion, Groupe BPCE (BPCE), a France based Banking and Financial Services organisation with 100000 employees and revenues of $28.00 billion, Mercedes-Benz Germany, a Germany based Automotive organisation with 114741 employees and revenues of $22.30 billion, Booking.Com Netherlands, a Netherlands based Leisure and Hospitality organisation with 7000 employees and revenues of $19.00 billion and many others.
Contact us if you need a completed and verified list of companies using Amazon WAF, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Amazon WAF customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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TravelAI Solutions | Professional Services | 25 | $2M | Canada | Amazon Web Services (AWS) | Amazon WAF | Web Application Firewalls (WAF) | 2024 | n/a |
In 2024, TravelAI Solutions implemented Amazon WAF on its public website. The implementation records the Apps Category "" and positions Amazon WAF as the primary web request inspection layer for site traffic, handling HTTP and HTTPS request filtering at the application edge.
Configuration emphasizes a combination of managed rule sets and custom rule logic, including signature based filtering, IP reputation controls, rate limiting, and basic bot management, all applied to protect web endpoints and API routes. Amazon WAF logging and rule evaluation metrics are captured and routed to centralized monitoring for alerting and incident response.
Operational scope is limited to the company website and is managed by internal IT and security personnel in Canada, with governance processes defined around rule change control, staged testing, and promotion to production. TravelAI Solutions Amazon WAF implementation supports core security and compliance functions for the professional services business.
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86 Creative Print | Manufacturing | 15 | $2M | United Kingdom | Amazon Web Services (AWS) | Amazon WAF | Web Application Firewalls (WAF) | 2025 | n/a |
In 2025, 86 Creative Print deployed Amazon WAF on its public website. The Amazon WAF implementation is hosted in the company AWS account and scoped to the customer-facing web property for the UK-based manufacturing firm, covering web request inspection at the edge.
The deployment configures Amazon WAF core capabilities common to web application firewalls, including rule sets for request filtering, IP reputation controls, rate-based rules, and custom rule logic to address application layer threats and automated traffic. Amazon WAF is instrumented to inspect HTTP and HTTPS traffic to the site, and configuration emphasizes managed rule adoption alongside bespoke rules tailored to the companys traffic profile.
Operational ownership is aligned with the small internal IT function, with Amazon WAF policy changes and tuning handled as part of ongoing site operations. Monitoring and alerting are integrated into routine web operations workflows to support iterative rule updates and minimize false positives, and the implementation focuses governance on policy review and configuration hygiene rather than broad cross-department rollout.
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9Altitudes | Professional Services | 750 | $150M | Belgium | Amazon Web Services (AWS) | Amazon WAF | Web Application Firewalls (WAF) | 2024 | n/a |
In 2024, 9Altitudes implemented Amazon WAF as a Web Application Firewall to protect its public website and customer-facing web endpoints. The Amazon WAF deployment is positioned at the web delivery layer, providing application layer request inspection and policy enforcement for inbound HTTP and HTTPS traffic, aligning 9Altitudes Amazon WAF Web Application Firewall with security operations and web operations functions.
Configuration work focused on standard Amazon WAF capabilities, including managed rule groups alongside custom signature rules, rate-based protections, IP reputation filtering, and bot mitigation rules. Operational ownership is centralized in the security team, which manages rule lifecycle and change control, and the deployment extends to monitoring and logging pipelines to support incident triage and rule tuning. The implementation centers on preventing common web application threats while embedding WAF rule governance into existing security workflows.
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9altitudes Belgium | Professional Services | 300 | $36M | Belgium | Amazon Web Services (AWS) | Amazon WAF | Web Application Firewalls (WAF) | 2024 | n/a |
In 2024, 9altitudes Belgium deployed Amazon WAF to protect its public website. The deployment positions Amazon WAF as a Web Application Firewalls (WAF) layer within the companys AWS environment, inspecting and filtering inbound HTTP and HTTPS traffic to corporate web properties. The scope is focused on application layer threat mitigation for the customer facing site.
Configuration leverages category aligned capabilities such as managed rule groups, custom rule sets tuned to OWASP Top 10 signatures, IP reputation blocking, rate based rules and request inspection of headers and bodies. Logging and security telemetry are routed to centralized AWS observability endpoints for analysis and incident response, enabling alerting by security teams. The implementation used monitoring mode during initial tuning to validate rule behavior prior to full enforcement.
Operational responsibility rests with IT security and web operations, supported by a documented approval workflow for rule creation and exceptions. Governance includes scheduled reviews and iterative rule adjustment to reduce false positives while maintaining application availability. The adoption of Amazon WAF impacts web security operations and site reliability practices for 9altitudes Belgium.
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9Fin | Banking and Financial Services | 350 | $80M | United Kingdom | Amazon Web Services (AWS) | Amazon WAF | Web Application Firewalls (WAF) | 2025 | n/a |
In 2025 9Fin deployed Amazon WAF on their website. The deployment uses Amazon WAF in the Web Application Firewalls (WAF) category to provide application layer request inspection and filtering for the firm’s public web presence, aligning web security tooling with banking and financial services compliance posture. The implementation is scoped to 9Fin’s customer facing web properties hosted for the United Kingdom and international audiences.
The Amazon WAF configuration includes a mix of managed rule sets and custom rule logic, rule grouping for targeted protections, rate based rules for traffic throttling, IP reputation based filtering, and inspection of common web attack vectors consistent with OWASP threat models. Amazon WAF was instrumented to run detection and blocking actions and to support count mode for tuning before enforcement, reflecting standard WAF operational workflows. Rule configuration was modularized to allow staged updates and to separate broad protections from application specific exceptions.
Operationally Amazon WAF is positioned inline with 9Fin’s website traffic to filter HTTP and HTTPS requests before they reach application servers, and WAF events are forwarded into 9Fin’s security monitoring and incident response streams. The implementation is integrated into application release workflows so rule changes and tuning can be validated alongside code deployments, maintaining alignment between DevOps and SecOps. Logging and telemetry from Amazon WAF support forensic analysis and ongoing rule refinement.
Governance for the Amazon WAF deployment established a controlled change process for rule creation and modification, with staged testing and production rollout to reduce false positives. Ownership was defined across security operations and web engineering to ensure ongoing rule reviews and operational handoff for incident escalation.
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Leisure and Hospitality | 30 | $6M | Curaçao | Amazon Web Services (AWS) | Amazon WAF | Web Application Firewalls (WAF) | 2025 | n/a |
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Retail | 300 | $146M | United Kingdom | Amazon Web Services (AWS) | Amazon WAF | Web Application Firewalls (WAF) | 2025 | n/a |
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Retail | 66000 | $6.7B | Turkey | Amazon Web Services (AWS) | Amazon WAF | Web Application Firewalls (WAF) | 2024 | n/a |
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Education | 5000 | $1.3B | India | Amazon Web Services (AWS) | Amazon WAF | Web Application Firewalls (WAF) | 2024 | n/a |
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Banking and Financial Services | 220 | $20M | Brazil | Amazon Web Services (AWS) | Amazon WAF | Web Application Firewalls (WAF) | 2025 | n/a |
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Buyer Intent: Companies Evaluating Amazon WAF
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