List of Appier CrossX Customers
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Since 2010, our global team of researchers has been studying Appier CrossX customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Appier CrossX for Artificial Intelligence Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Appier CrossX for Artificial Intelligence Marketing include: The Estee Lauder Companies, a United States based Manufacturing organisation with 44020 employees and revenues of $15.61 billion, Axe Brand, a United States based Consumer Packaged Goods organisation with 8250 employees and revenues of $2.50 billion, Hk Express, a Hong Kong based Transportation organisation with 1400 employees and revenues of $806.0 million and many others.
Contact us if you need a completed and verified list of companies using Appier CrossX, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Appier CrossX customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Axe Brand | Consumer Packaged Goods | 8250 | $2.5B | United States | Appier | Appier CrossX | Artificial Intelligence Marketing | 2020 | n/a |
In 2020, Axe Brand implemented Appier CrossX to operationalize cross-screen programmatic advertising for a predefined pool of mobile users across all screens. Appier CrossX, classified as AI-powered Advertising, was applied to centralize audience buying through the CrossX Programmatic Platform and to align campaign orchestration with customer profiles.
The implementation used CrossX Lookalike to identify new high-value audiences by comparing Axe Brand’s audience information with profiles stored in Appier’s CrossX database, and it used CrossX Remarketing to re-engage those cohorts. Functional capabilities implemented included lookalike modeling, programmatic bidding, cross-screen remarketing, and dynamic creative optimization that tailored ad creative to each user’s unique cross-screen browsing history and purchasing journey.
Operational coverage focused on mobile users across all screens and targeted the brand’s advertising and marketing workflows, embedding audience selection and programmatic buys into campaign execution. Integration work remained within the Appier CrossX environment for audience profiling, lookalike matching, programmatic media buying, and remarketing orchestration.
Governance and process changes centered on shifting campaign workflows to customer-centric targeting and orchestrated re-engagement sequences based on cross-screen behavior, enabling marketing teams to convert identified lookalike cohorts into programmatic buys. Axe Brand reported that re-engaging users with CrossX Remarketing drove better responses and boosted conversion rate, reflecting the intended outcome of the deployment.
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Hk Express | Transportation | 1400 | $806M | Hong Kong | Appier | Appier CrossX | Artificial Intelligence Marketing | 2019 | n/a |
HK Express deployed Appier CrossX in 2019 to operationalize AI-powered Advertising across its digital marketing and audience targeting workflows. The implementation used Appier CrossX AI to identify device ownership patterns for users expressing travel intent and planning trips in the near future, aligning campaign triggers with early site engagement signals.
The deployment leveraged Appier CrossX Remarketing to deliver flight related ads to users on smartphones and tablets after each user’s first visit to the hkexpress.com site. HK Express also expanded prospecting with CrossX Lookalike to uncover additional users likely to consider travel in the near future, relying on CrossX’s device mapping and intent profiling to seed and scale audience segments.
Operationally the work centered on the marketing and demand generation function, instrumenting first visit events to orchestrate retargeting and lookalike audience creation. Configuration emphasized cross device identification and automated audience refreshes, enabling campaign orchestration that linked web visit signals to mobile and tablet ad delivery without named integrations being disclosed.
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The Estee Lauder Companies | Manufacturing | 44020 | $15.6B | United States | Appier | Appier CrossX | Artificial Intelligence Marketing | 2019 | n/a |
In 2019, The Estée Lauder Companies deployed Appier CrossX to drive AI-powered Advertising initiatives focused on precise audience identification and activation. The implementation applied Appier CrossX device identification to associate all devices owned by individual users and consolidated profile signals from over 3,000 campaigns into the CrossX database. The deployment used the CrossX Lookalike feature to discover new, high-value young audiences derived from stored profiles, and it positioned Appier CrossX as the central platform for audience modeling and prospecting. This work supported marketing and advertising functions including segmentation, targeting, and cross-device audience construction.
Operationally the project implemented CrossX Remarketing and Frequency Capping to re-engage valuable users and to shorten time to conversion among users interested in Estée Lauder. Campaign-level signals in the CrossX database informed lookalike modeling and remarketing workflows, enabling the marketing organization to orchestrate exposure and pacing through frequency controls. Governance centered on campaign controls and remarketing rule sets to manage user re-contact and audience eligibility. Outcomes reported from the deployment include discovery of new high-value young cohorts and reduced time to conversion for targeted users.
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