List of Athos Experiments Customers
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Since 2010, our global team of researchers has been studying Athos Experiments customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Athos Experiments for Personalization and Product Recommendations from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Athos Experiments for Personalization and Product Recommendations include: Pets at Home, a United Kingdom based Retail organisation with 12031 employees and revenues of $1.92 billion, Endeavour Group, a Australia based Retail organisation with 30000 employees and revenues of $1.38 billion, PrettyLittleThing, a United Kingdom based Retail organisation with 1034 employees and revenues of $516.0 million and many others.
Contact us if you need a completed and verified list of companies using Athos Experiments, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Athos Experiments customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Endeavour Group | Retail | 30000 | $1.4B | Australia | Athos Commerce | Athos Experiments | Personalization and Product Recommendations | 2018 | n/a |
In 2018, Endeavour Group deployed Athos Experiments within Athos's Intelligent Reach platform to optimize product data and Google Shopping campaigns across thousands of SKUs for Dan Murphy’s and BWS, establishing a retail feed experimentation capability. The rollout began with Dan Murphy’s onboarding in 2018 and was extended across the Endeavour Group, reflecting a centralized approach to feed experimentation and campaign optimization across retail banners.
Athos Experiments was configured to run controlled feed and bidding experiments, combining product data enrichment, rule-based segmentation, and automated feed generation to support campaign variants at SKU scale. The configuration emphasized experiment orchestration and automated feed updates, consistent with retail marketing/feed-optimization functional workflows, and the deployment retained the Athos Intelligent Reach platform as the execution layer.
Operational integration focused on Google Shopping campaign channels, using Athos Experiments outputs to drive campaign variants and measurement across impressions and clicks. The implementation covered merchandising and marketing functions across Dan Murphy’s and BWS and extended to group-level feed automation, enabling repeatable experiment deployments across multiple retail sites and assortments.
Governance and rollout followed a phased expansion model, starting with Dan Murphy’s then broadening to other Endeavour Group brands, with centralized rules for feed governance and experiment lifecycle management. Reported outcomes from the case study included large uplifts in impressions and clicks, and a cited 314% ROAS for the rollout, which were used to justify continuing feed automation and experiments across the group.
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Pets at Home | Retail | 12031 | $1.9B | United Kingdom | Athos Commerce | Athos Experiments | Personalization and Product Recommendations | 2024 | n/a |
In 2024, Pets at Home implemented Athos Experiments as part of a marketing/feed-management deployment, pairing Athos Experiments with Athos Intelligent Reach Product Feed to operationalize feed testing. The initiative targeted product feed attributes feeding Google Shopping and other shopping channels, enabling controlled A/B and multivariate experiments against feed variations.
The implementation configured the Experiments module to run variant testing on title, description, and attribute mappings while the Intelligent Reach Product Feed handled feed orchestration and rule-based attribute transformations. Workflows emphasized self-serve controls for the digital marketing team, with standardized test templates, scheduling, and rollback logic to reduce IT dependencies and accelerate campaign execution.
Integrations were centered on Google Shopping feeds, with Athos Experiments executing tests against live feed variants and capturing channel-level reach and click metrics. The operational scope focused on Pets at Home's UK digital marketing organization, and the cited case study reports a 75% increase in reach and a 33% boost in clicks following rollout.
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PrettyLittleThing | Retail | 1034 | $516M | United Kingdom | Athos Commerce | Athos Experiments | Personalization and Product Recommendations | 2023 | n/a |
In 2023 PrettyLittleThing deployed Athos Experiments, Apps Category , to run A/B and multivariate tests on product feeds. Athos Experiments was used to validate feed changes for a time sensitive Barbie campaign spanning six markets, with PrettyLittleThing headquartered in the United Kingdom. The effort focused on feed level experiment design and rapid iteration against shopping channel performance windows.
The implementation leveraged the built in A/B and multivariate testing capabilities of Athos Experiments to author feed variants, control exposure, and measure differential performance on shopping channels. Configuration emphasized product feed attribute manipulations, scheduled experiment windows, and statistical validation of impressions and clicks. Functional workflows aligned to marketing and feed optimization use cases, enabling campaign teams to approve changes after experiment validation.
The tests targeted Google Shopping visibility and engagement and, as reported in the vendor case study, produced a 1,397% uplift in impressions in France and delivered large increases in impressions, clicks and revenue across the six markets. Governance included experiment based validation prior to wider feed changes and campaign level coordination to meet the time sensitive campaign timeline. The deployment demonstrates use of Athos Experiments for international feed optimization and marketing driven experimentation.
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