List of AudienceProject Customers
Since 2010, our global team of researchers has been studying AudienceProject customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased AudienceProject for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using AudienceProject for Customer Analytics include: The Heineken Company, a Netherlands based Consumer Packaged Goods organisation with 89264 employees and revenues of $35.01 billion, Marks & Spencer_x000D_, a United Kingdom based Retail organisation with 64000 employees and revenues of $18.10 billion, Prysmian Italy, a Italy based Manufacturing organisation with 766 employees and revenues of $3.71 billion, AirAsia Malaysia, a Malaysia based Transportation organisation with 11000 employees and revenues of $725.0 million, Mainichi Shimbun Japan, a Japan based Media organisation with 2000 employees and revenues of $414.0 million and many others.
Contact us if you need a completed and verified list of companies using AudienceProject, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The AudienceProject customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Aften Bil Sweden | Automotive | 55 | $74M | Sweden | AudienceProject | AudienceProject | Customer Analytics | 2024 | n/a | In 2024, Aften Bil Sweden deployed AudienceProject for Customer Analytics on its website. The AudienceProject deployment is web‑delivered and focuses on audience measurement and visitor behavior capture through site-level instrumentation and client-side tagging consistent with Customer Analytics implementations. This implementation provides a foundation for web analytics and audience segmentation that feeds marketing decision workflows. Functional capabilities implemented include audience measurement, behavioral segmentation, and campaign exposure tracking aligned with Customer Analytics workflows, with AudienceProject providing reporting and dataset exports for marketing and commercial teams. Operational scope is centered on the company website and supports marketing and customer insight business functions at Aften Bil Sweden, with governance organized around site-level data collection, analytics processes, and marketing reporting workflows. | |
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Airasia Malaysia | Transportation | 23000 | $330M | Malaysia | AudienceProject | AudienceProject | Customer Analytics | 2025 | n/a | In 2025, Airasia Malaysia implemented AudienceProject on its consumer web properties. The AudienceProject deployment is scoped to the airasia.com Malaysia website and is classified under the Customer Analytics category to provide audience measurement and panel-driven insights for digital channels. This implementation positions AudienceProject as the primary browser-based collection layer for site-level segmentation and media measurement use cases. Configuration work concentrated on site tagging, event mapping, and audience segmentation rules to enable behavioral cohort capture and consistent cross-session identifiers, aligned with Customer Analytics practices. The AudienceProject configuration included consent-aware data collection and tag orchestration for page views, conversion events, and funnel telemetry, using schema-driven event definitions to maintain measurement consistency across booking and content flows. Instrumentation emphasized modular tagging and standardized event taxonomies to make audience definitions repeatable for analytics and campaign use. Operational ownership is assigned to digital analytics and marketing teams, with AudienceProject outputs consumed as audience definitions and panel insights for campaign planning and web optimization workflows. The rollout was executed on the public website footprint, and governance centered on a centralized tagging standard and consent policy for site data collection. AudienceProject is implemented to serve Airasia Malaysia customer analytics needs on its web properties within the Customer Analytics category. | |
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AirAsia Malaysia | Transportation | 11000 | $725M | Malaysia | AudienceProject | AudienceProject | Customer Analytics | 2025 | n/a | In 2025, AirAsia Malaysia deployed AudienceProject on its website, implementing AudienceProject for Customer Analytics to establish web-based audience measurement and profiling. The deployment focused on instrumenting page events and audience tags across the public site to capture behavioral signals for digital marketing and audience planning. Implementation scope was centered on the Malaysia site and targeted the commercial, marketing and digital analytics teams responsible for campaign targeting and audience monetization. Configuration emphasized standard Customer Analytics capabilities including audience segmentation, behavioral analytics, panel-linked measurement and survey sampling to enrich first-party site signals. The rollout accounted for consent-aware tracking and data governance to align with regional privacy requirements, and analytics instrumentation was provisioned to feed dashboards and reporting used by marketing, customer experience and product functions. AudienceProject was positioned as the site-level measurement layer for audience attribution and campaign insight. | |
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Professional Services | 850 | $13M | Greece | AudienceProject | AudienceProject | Customer Analytics | 2024 | n/a |
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Professional Services | 14 | $18M | Denmark | AudienceProject | AudienceProject | Customer Analytics | 2022 | n/a |
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Professional Services | 175 | $3M | Kenya | AudienceProject | AudienceProject | Customer Analytics | 2025 | n/a |
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Professional Services | 50 | $5M | Italy | AudienceProject | AudienceProject | Customer Analytics | 2023 | n/a |
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Construction and Real Estate | 600 | $60M | Italy | AudienceProject | AudienceProject | Customer Analytics | 2024 | n/a |
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Professional Services | 147 | $4M | India | AudienceProject | AudienceProject | Customer Analytics | 2024 | n/a |
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Media | 10 | $1M | Italy | AudienceProject | AudienceProject | Customer Analytics | 2024 | n/a |
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Buyer Intent: Companies Evaluating AudienceProject
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