List of AudienceProject Customers
AudienceProject
Since 2010, our global team of researchers has been studying AudienceProject customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased AudienceProject for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using AudienceProject for Customer Analytics include: The Heineken Company, a Netherlands based Consumer Packaged Goods organisation with 89264 employees and revenues of $35.01 billion, Marks & Spencer_x000D_, a United Kingdom based Retail organisation with 64000 employees and revenues of $18.10 billion, AirAsia Malaysia, a Malaysia based Transportation organisation with 11000 employees and revenues of $725.0 million, Mainichi Shimbun Japan, a Japan based Media organisation with 2000 employees and revenues of $414.0 million, Starhotels, a Italy based Leisure and Hospitality organisation with 910 employees and revenues of $346.0 million and many others.
Contact us if you need a completed and verified list of companies using AudienceProject, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The AudienceProject customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aften Bil Sweden | Automotive | 55 | $74M | Sweden | AudienceProject | AudienceProject | Customer Analytics | 2024 | n/a |
In 2024, Aften Bil Sweden deployed AudienceProject for Customer Analytics on its website. The AudienceProject deployment is web‑delivered and focuses on audience measurement and visitor behavior capture through site-level instrumentation and client-side tagging consistent with Customer Analytics implementations. This implementation provides a foundation for web analytics and audience segmentation that feeds marketing decision workflows.
Functional capabilities implemented include audience measurement, behavioral segmentation, and campaign exposure tracking aligned with Customer Analytics workflows, with AudienceProject providing reporting and dataset exports for marketing and commercial teams. Operational scope is centered on the company website and supports marketing and customer insight business functions at Aften Bil Sweden, with governance organized around site-level data collection, analytics processes, and marketing reporting workflows.
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AirAsia India | Transportation | 300 | $90M | India | AudienceProject | AudienceProject | Customer Analytics | 2025 | n/a |
In 2025, AirAsia India deployed AudienceProject Customer Analytics on its website. The deployment embeds AudienceProject site tagging across the carrier's primary web properties to capture behavioral signals and panel-calibrated audience metrics for customer analytics and audience measurement.
The implementation centers on core Customer Analytics capabilities, including audience measurement, behavioral segmentation, campaign measurement and dashboard reporting. Configuration work focused on browser level data collection, segmentation rules and dashboard templates to surface web audience cohorts for marketing and analytics consumption.
Operational ownership is positioned with AirAsia India’s digital marketing and analytics teams, with the scope limited to website instrumentation and web channel measurement. Data collected via AudienceProject supports marketing campaign evaluation and audience insight workflows that inform customer engagement and pricing discussions.
Rollout and governance emphasize tag governance and data access controls consistent with web analytics practice, including consent aware collection and role based reporting for marketing stakeholders. AudienceProject Customer Analytics is used as the primary web audience measurement layer for AirAsia India, linking website behavior to team level insight workflows.
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Airasia Malaysia | Transportation | 23000 | $330M | Malaysia | AudienceProject | AudienceProject | Customer Analytics | 2025 | n/a |
In 2025, Airasia Malaysia implemented AudienceProject on its consumer web properties. The AudienceProject deployment is scoped to the airasia.com Malaysia website and is classified under the Customer Analytics category to provide audience measurement and panel-driven insights for digital channels. This implementation positions AudienceProject as the primary browser-based collection layer for site-level segmentation and media measurement use cases.
Configuration work concentrated on site tagging, event mapping, and audience segmentation rules to enable behavioral cohort capture and consistent cross-session identifiers, aligned with Customer Analytics practices. The AudienceProject configuration included consent-aware data collection and tag orchestration for page views, conversion events, and funnel telemetry, using schema-driven event definitions to maintain measurement consistency across booking and content flows. Instrumentation emphasized modular tagging and standardized event taxonomies to make audience definitions repeatable for analytics and campaign use.
Operational ownership is assigned to digital analytics and marketing teams, with AudienceProject outputs consumed as audience definitions and panel insights for campaign planning and web optimization workflows. The rollout was executed on the public website footprint, and governance centered on a centralized tagging standard and consent policy for site data collection. AudienceProject is implemented to serve Airasia Malaysia customer analytics needs on its web properties within the Customer Analytics category.
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AirAsia Malaysia | Transportation | 11000 | $725M | Malaysia | AudienceProject | AudienceProject | Customer Analytics | 2025 | n/a |
In 2025, AirAsia Malaysia deployed AudienceProject on its website, implementing AudienceProject for Customer Analytics to establish web-based audience measurement and profiling. The deployment focused on instrumenting page events and audience tags across the public site to capture behavioral signals for digital marketing and audience planning. Implementation scope was centered on the Malaysia site and targeted the commercial, marketing and digital analytics teams responsible for campaign targeting and audience monetization.
Configuration emphasized standard Customer Analytics capabilities including audience segmentation, behavioral analytics, panel-linked measurement and survey sampling to enrich first-party site signals. The rollout accounted for consent-aware tracking and data governance to align with regional privacy requirements, and analytics instrumentation was provisioned to feed dashboards and reporting used by marketing, customer experience and product functions. AudienceProject was positioned as the site-level measurement layer for audience attribution and campaign insight.
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Alter Ego Facilities Management Greece | Professional Services | 850 | $13M | Greece | AudienceProject | AudienceProject | Customer Analytics | 2024 | n/a |
In 2024, Alter Ego Facilities Management Greece implemented AudienceProject on its public website as a focused Customer Analytics deployment, embedding audience measurement capabilities directly into the digital storefront. The use of AudienceProject positions the company to centralize web-based customer analytics and to inform marketing and client engagement decisioning with a single application.
Configuration emphasized web measurement, audience segmentation, and reporting capabilities that are characteristic of Customer Analytics solutions. AudienceProject was instrumented to capture page-level behavioral signals, support segmentation workflows, and deliver consolidated dashboards for analysis of audience composition and engagement patterns.
The deployment is integrated into the corporate website and scoped to support marketing, digital channels, and client services functions, enabling those teams to access AudienceProject analytics for content and engagement decisions. Data collected through the site instrumentation feeds AudienceProject reporting and is consumed by channel owners for ongoing campaign and experience adjustments.
Governance included phased instrumentation and privacy-aligned data capture to comply with applicable EU data protection expectations, with role-based access to analytics and operational controls for web measurement activities. Alter Ego Facilities Management Greece AudienceProject Customer Analytics therefore supports cross-functional digital marketing and client engagement workflows while maintaining consent and access governance.
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Professional Services | 14 | $18M | Denmark | AudienceProject | AudienceProject | Customer Analytics | 2022 | n/a |
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Professional Services | 175 | $3M | Kenya | AudienceProject | AudienceProject | Customer Analytics | 2025 | n/a |
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Professional Services | 50 | $5M | Italy | AudienceProject | AudienceProject | Customer Analytics | 2023 | n/a |
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Construction and Real Estate | 600 | $60M | Italy | AudienceProject | AudienceProject | Customer Analytics | 2024 | n/a |
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Professional Services | 147 | $4M | India | AudienceProject | AudienceProject | Customer Analytics | 2024 | n/a |
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Buyer Intent: Companies Evaluating AudienceProject
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD AudienceProject Coverage
AudienceProject is a Customer Analytics solution from AudienceProject.
Companies worldwide use AudienceProject, from small firms to large enterprises across 21+ industries.
Organizations such as The Heineken Company, Marks & Spencer_x000D_, AirAsia Malaysia, Mainichi Shimbun Japan and Starhotels are recorded users of
AudienceProject for Customer Analytics.
Companies using AudienceProject are most concentrated in Consumer Packaged Goods, Retail and Transportation, with adoption spanning over 21 industries.
Companies using AudienceProject are most concentrated in Netherlands, United Kingdom and Malaysia, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of AudienceProject across Americas, EMEA, and APAC.
Companies using AudienceProject range from small businesses with 0-100 employees - 42.55%, to mid-sized firms with 101-1,000 employees - 44.68%, large organizations with 1,001-10,000 employees - 4.26%, and global enterprises with 10,000+ employees - 8.51%.
Customers of AudienceProject include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified AudienceProject customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Analytics.