List of Backbase Customer Loyalty Customers
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Since 2010, our global team of researchers has been studying Backbase Customer Loyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Backbase Customer Loyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Backbase Customer Loyalty for Customer Loyalty include: Toronto-Dominion Bank, a Canada based Banking and Financial Services organisation with 103000 employees and revenues of $44.80 billion, Danske Bank, a Denmark based Banking and Financial Services organisation with 20203 employees and revenues of $8.80 billion, Techcombank, a Vietnam based Banking and Financial Services organisation with 11532 employees and revenues of $1.57 billion and many others.
Contact us if you need a completed and verified list of companies using Backbase Customer Loyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Backbase Customer Loyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Danske Bank | Banking and Financial Services | 20203 | $8.8B | Denmark | Backbase Solutions | Backbase Customer Loyalty | Customer Loyalty | 2024 | n/a |
In 2024, Danske Bank implemented Backbase Customer Loyalty as part of a phased rollout of Backbase's Engagement Banking Platform. The deployment targets Customer Loyalty capabilities to increase proactivity and deliver tailored offers across the bank's digital channels in Denmark and the Nordic region.
The implementation leverages Backbase Customer Loyalty functionality inferred from the broader Engagement Banking Platform, focusing on loyalty program management, customer segmentation, personalization engines, and campaign orchestration to support tailored offers and engagement banking workflows. Configuration emphasis includes rewards cataloging, event-driven triggers and entitlement controls aligned with digital account and product touchpoints. These capabilities align with standard Customer Loyalty functional workflows for retention and re-engagement.
Architecturally the work is positioned within the Engagement Banking Platform and is being embedded into channel orchestration layers to surface personalized offers in mobile and web channels, consistent with the bank's stated channel-centric rollout. Operational scope covers Denmark and the wider Nordic region, with impacted business functions including digital channels, customer experience, product and marketing teams. Integrations are described at the platform and channel level rather than as specific named backend system connections.
Rollout is described as progressive and channel-by-channel, implying governance through staged releases and capability-based milestones coordinated between platform product owners and channel teams. The stated objective is to enhance personalization and the overall digital customer experience by making offers more proactive and tailored, using Backbase Customer Loyalty within the Engagement Banking Platform.
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Techcombank | Banking and Financial Services | 11532 | $1.6B | Vietnam | Backbase Solutions | Backbase Customer Loyalty | Customer Loyalty | 2020 | n/a |
In 2020, Techcombank partnered with Backbase Solutions and initiated deployment of Backbase Customer Loyalty in the Customer Loyalty category. The engagement began in October 2020 and the bank went live on the Backbase Engagement Banking Platform for retail banking in November 2021, using the platform to scale digital retail and business banking experiences across Vietnam.
The Backbase Customer Loyalty implementation focused on platform-native loyalty capabilities, including a centralized rewards engine, customer segmentation and tiering, personalized offer orchestration, and campaign management to support retention and recurring engagement. These capabilities were configured as modules within the Backbase Engagement Banking Platform to enable unified orchestration across mobile and web channels and to support point accrual and redemption workflows and personalized messaging.
Operational coverage concentrated on retail banking across Vietnam with rollout prioritized through the bank's mobile and online channels and iterative feature delivery to expand functionality. Governance aligned release cadence to the Engagement Banking Platform go-live schedule, and governance practices emphasized product owner backlog management and continuous tuning of personalization rules to sustain customer engagement and retention.
Techcombank's use of Backbase Customer Loyalty leveraged the Engagement Banking Platform to accelerate personalized engagement, and the platform deployment after launch was associated with strong app ratings and rapid feature delivery cited in post-launch communications.
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Toronto-Dominion Bank | Banking and Financial Services | 103000 | $44.8B | Canada | Backbase Solutions | Backbase Customer Loyalty | Customer Loyalty | 2024 | n/a |
In 2024, The Toronto-Dominion Bank partnered with Backbase to deploy Backbase Customer Loyalty, targeting Customer Loyalty capabilities across its retail card business in North America. The engagement began in December 2024 and initiates with a rollout to more than two million card customers, explicitly focused on modernizing retail card servicing and evolving loyalty and benefits experiences.
Deployment is built on Backbase's Engagement Banking Platform to deliver loyalty and benefits capabilities. Implementation emphasizes standard Customer Loyalty functional modules including a loyalty ledger, rewards catalog, enrollment and member management, points accumulation and redemption workflows, and personalized offers and benefits administration configured for cardholder lifecycle management.
The program extends Backbase Customer Loyalty into TD's retail card servicing environment and into customer channels, integrating loyalty capabilities with card servicing workflows to ensure benefits and rewards are surfaced during card servicing interactions. Operational coverage is centered on TD's retail card business across North America and involves card product management, loyalty program administration, and card operations teams.
Governance is structured as a phased rollout starting in December 2024 with coordination across card product, marketing, and customer service functions to manage enrollment, communications, and benefits orchestration. The initiative explicitly targets boosting cardholder engagement and retention while modernizing the bank's card servicing and loyalty experience.
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