List of Basecamp Customers
Basecamp
2045 W Grand Ave, Suite B, PMB 53289,
Chicago, 60612, IL,
United States
Chicago, 60612, IL,
United States
n/a
Construction and Real Estate
40
$25M
Since 2010, our global team of researchers has been studying Basecamp customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Basecamp for Project Portfolio Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Basecamp for Project Portfolio Management include: Salesforce, a United States based Professional Services organisation with 83334 employees and revenues of $41.53 billion, BIG W, a Australia based Retail organisation with 22000 employees and revenues of $3.08 billion, Leslie Corporation, a Philippines based Manufacturing organisation with 1000 employees and revenues of $120.0 million, Cruisers Yachts, a United States based Manufacturing organisation with 400 employees and revenues of $73.0 million, 37signals, (formerly Basecamp), a United States based Professional Services organisation with 180 employees and revenues of $33.0 million and many others.
Contact us if you need a completed and verified list of companies using Basecamp, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Basecamp customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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37signals, (formerly Basecamp) | Professional Services | 180 | $33M | United States | 37signals | Basecamp | Project Portfolio Management | 2020 | n/a |
In 2020, 37signals deployed Basecamp for internal Project Portfolio Management and exposes Basecamp workspaces on its corporate website. The Basecamp implementation consolidates collaborative project workspaces, task lists, message boards, file storage, and milestone tracking that are typical of Project Portfolio Management solutions. Basecamp is present on their website to surface project updates and public facing team pages.
The deployment leverages Basecamp as a hosted, company wide project platform for product, design, engineering, and customer support teams, with centralized project dashboards and team specific camps. Configuration highlights include standardized project templates, recurring check ins, notification routing, and role based permission controls to structure governance and day to day workflows. 37signals Basecamp Project Portfolio Management supports product and services delivery business functions.
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Basecamp | Construction and Real Estate | 40 | $25M | United States | 37signals | Basecamp | Project Portfolio Management | 2020 | n/a |
In 2020, Basecamp implemented Basecamp as a Project Portfolio Management application to centralize project planning and cross team collaboration. The deployment leverages the vendor 37signals SaaS delivery model and is surfaced on the company website as the primary project management interface. The implementation scope aligns with a 40 person firm and focuses on coordinating small to mid size project portfolios across internal teams and client engagements.
Configuration uses core Basecamp capabilities such as project level to do lists, message streams, file storage, and scheduling to structure work, assign ownership, and manage milestones. Operational coverage includes project managers, product and operations functions, with governance organized around centralized project workflows, role based access, and recurring check in processes to standardize delivery and client communications. Basecamp implemented Basecamp as a Project Portfolio Management solution supporting project management and client delivery business functions.
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BIG W | Retail | 22000 | $3.1B | Australia | 37signals | Basecamp | Project Portfolio Management | 2013 | n/a |
In 2013, BIG W implemented Basecamp for Project Portfolio Management. The deployment aligned with practices documented by a Senior Project Engineering Manager at BIG W between 2012 and 2014 who used Basecamp alongside Asana and Microsoft Project to coordinate IT delivery across Sales, Development and QA teams.
Basecamp from 37signals was provisioned as a cloud-hosted project collaboration and work management hub, configured to host project message boards, to-do lists, file attachments and milestone trackers while serving as the central repository for project documentation. Project artifacts such as Gantt-style charts and progress reports were produced and linked to Basecamp projects to support planning and stakeholder reporting. Configuration emphasized task delegation, project templates and consolidated communication to reduce context switching and simplify task ownership.
Operational coverage focused on cross-functional IT project teams responsible for end-to-end product delivery, with project managers using Basecamp to orchestrate handoffs between Development, QA and Sales representatives. Governance adjustments included shifting customer-facing touchpoints from the sales team to project managers and maintaining project logs and progress reports within Basecamp as the single source of truth. Notes from the implementation period record improved financial results by 20 percent tied to delegation and project management practices while using tools including Basecamp.
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Cruisers Yachts | Manufacturing | 400 | $73M | United States | 37signals | Basecamp | Project Portfolio Management | 2022 | n/a |
In 2022 Cruisers Yachts deployed Basecamp as a Project Portfolio Management application to coordinate marketing and multimedia production workflows across brand and store channels. Basecamp is used to plan and implement campaigns, manage schedules, assign tasks to team members and advance marketing initiatives tied to video production, email proofing and immersive experiences.
The implementation centers on project planning and task orchestration, using Basecamp for campaign-level workspaces, task assignment and schedule tracking, coupled with document and asset coordination for scripts, shot lists and editorial copy. Operational use reflects category-aligned capabilities such as centralized to do management, timeline scheduling, and shared project documentation to structure recurring multimedia production processes.
Operational scope includes marketing and multimedia teams supporting Cruisers Yachts alongside related brands noted in the role, with administrative Basecamp duties extending to vendor coordination for shoots and third party 3D tour production, and training store marketing coordinators on YouTube management best practices. Governance focused on centralizing campaign planning and role assignment within Basecamp to standardize workflow handoffs between content authors, editors and external vendors.
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iCabbi | Professional Services | 160 | $17M | Ireland | 37signals | Basecamp | Project Portfolio Management | 2015 | n/a |
In 2015 iCabbi deployed Basecamp as its Project Portfolio Management solution to manage professional services delivery and customer installations. The Basecamp implementation centralized project coordination activities supporting Project Managers, the Director of Professional Services, Customer Support, and installation personnel.
The deployment emphasized core Project Portfolio Management capabilities including project planning, schedule maintenance, resource assignment, milestone tracking, deliverable verification, status reporting, and document management. Project coordinators used Basecamp for daily task assignment and progress tracking while maintaining high level project plans and schedules across tools.
Basecamp operated alongside Microsoft Project for high level planning and with explicit integration into the ADP Payroll system for project charge code entry, time tracking, and project costing workflows. Financial processes were integrated into project management routines with the Financial Controller responsible for milestone invoicing and collaboration on monthly, quarterly, and annual financial cost reports and forecasts.
Governance and workflow changes included administrative ownership of project charge code maintenance, centralized preparation of project status reports for Project Review Meetings, and participation in the Corporate Contracts Review Committee with approval authority over agreements and budgets. Documentation and content management for proposals, RFPs, sales and technical support documents, and large customer contact databases were managed within the Basecamp-supported project lifecycle.
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Manufacturing | 1000 | $120M | Philippines | 37signals | Basecamp | Project Portfolio Management | 2015 | n/a |
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Professional Services | 83334 | $41.5B | United States | 37signals | Basecamp | Project Portfolio Management | 2025 | n/a |
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Basecamp Coverage
Basecamp is a Project Portfolio Management solution from 37signals.
Companies worldwide use Basecamp, from small firms to large enterprises across 21+ industries.
Organizations such as Salesforce, BIG W, Leslie Corporation, Cruisers Yachts and 37signals, (formerly Basecamp) are recorded users of
Basecamp for Project Portfolio Management.
Companies using Basecamp are most concentrated in Professional Services, Retail and Manufacturing, with adoption spanning over 21 industries.
Companies using Basecamp are most concentrated in United States, Australia and Philippines, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Basecamp across Americas, EMEA, and APAC.
Companies using Basecamp range from small businesses with 0-100 employees - 14.29%, to mid-sized firms with 101-1,000 employees - 57.14%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 28.57%.
Customers of Basecamp include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Basecamp customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Project Portfolio Management.