List of Blacksmith Sales Enablement Customers
Lawrence, 1843, MA,
United States
Since 2010, our global team of researchers has been studying Blacksmith Sales Enablement customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Blacksmith Sales Enablement for Sales Enablement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Blacksmith Sales Enablement for Sales Enablement include: Nestle, a Switzerland based Consumer Packaged Goods organisation with 275000 employees and revenues of $102.77 billion, Tyson Foods, a United States based Consumer Packaged Goods organisation with 133000 employees and revenues of $55.44 billion, The J. M. Smucker Co., a United States based Consumer Packaged Goods organisation with 8000 employees and revenues of $8.73 billion and many others.
Contact us if you need a completed and verified list of companies using Blacksmith Sales Enablement, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Blacksmith Sales Enablement customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Nestle | Consumer Packaged Goods | 275000 | $102.8B | Switzerland | Blacksmith Applications | Blacksmith Sales Enablement | Sales Enablement | 2018 | n/a |
In 2018 Nestlé is listed as a customer using Blacksmith Sales Enablement in the Sales Enablement category. The vendor announcement cites Nestlé among organizations leveraging the combined Blacksmith and FS Enablers platform to guide sales activities, product data and promotion strategies in a foodservice and CPG context. The public reference frames adoption at the platform level rather than providing project-level implementation detail.
Implementation signals indicate use of Blacksmith Sales Enablement with functional modules aligned to sales enablement and trade effectiveness, specifically capability areas for guided selling, product data management and promotion strategy orchestration. The platform reference implies configuration for trade promotion planning and sales activity guidance, consistent with Sales Enablement workflows that coordinate content, catalog data and promotion execution across customer-facing teams.
Operationally the cited use case targets foodservice and broader CPG sales and trade marketing functions, suggesting deployment to sales and promotion teams responsible for in-market execution and assortment decisions. The vendor announcement does not disclose system integrators, named integrations, rollout regions, or detailed governance, and the vendor note indicates module usage and implementation dates are inferred or estimated from the announcement rather than documented at the project level.
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The J. M. Smucker Co. | Consumer Packaged Goods | 8000 | $8.7B | United States | Blacksmith Applications | Blacksmith Sales Enablement | Sales Enablement | 2018 | n/a |
In 2018 The J. M. Smucker Co. implemented Blacksmith Sales Enablement, a Sales Enablement application, to support its foodservice channel in the United States. The vendor names The J. M. Smucker Co. as a customer leveraging sales enablement and foodservice CRM capabilities to connect sales and finance, manage product and catalog data, and drive field sales execution.
Blacksmith Sales Enablement was configured to provide foodservice CRM workflows and product catalog management, with functional focus on field sales execution and alignment of commercial finance processes. The implementation emphasized catalog data provisioning to the field, order capture and execution workflows for sales teams, and role based access controls and mobile field enablement consistent with Sales Enablement category capabilities.
Operational coverage centered on U.S. foodservice sales and commercial finance teams, with integration points intended to synchronize product master data and commercial financial processes. Governance actions included centralized catalog stewardship and cross functional coordination between sales and finance to maintain product and pricing accuracy during the 2018 rollout.
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Tyson Foods | Consumer Packaged Goods | 133000 | $55.4B | United States | Blacksmith Applications | Blacksmith Sales Enablement | Sales Enablement | 2018 | n/a |
In 2018 Tyson Foods implemented Blacksmith Sales Enablement as a Sales Enablement application to support foodservice selling across the United States. Blacksmith Sales Enablement is used by Tyson Foods for CRM, centralized product data management, and mobile field tools, with an explicit focus on improving trade effectiveness and selling prioritization.
The implementation centers on modules for foodservice sales enablement, CRM record management, product catalog and data stewardship, and mobile field tooling for on-premise selling. These components align with standard Sales Enablement functionality including content and playbook distribution, account and selling prioritization workflows, and mobile access for field representatives.
Operational coverage is documented in the vendor acquisition announcement as United States foodservice sales activity, and the deployment impacts foodservice sales, trade management, and field sales teams. The vendor announcement is the source for the customer relationship and module use, and module usage dates noted by the vendor were inferred from that acquisition communication rather than itemized in the source.
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Buyer Intent: Companies Evaluating Blacksmith Sales Enablement
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