List of Casted Customers
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Since 2010, our global team of researchers has been studying Casted customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Casted for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Casted for Marketing Automation include: HubSpot, a United States based Professional Services organisation with 8246 employees and revenues of $2.63 billion, Zoominfo, a United States based Professional Services organisation with 3508 employees and revenues of $1.21 billion, Drift, a United States based Professional Services organisation with 550 employees and revenues of $50.0 million and many others.
Contact us if you need a completed and verified list of companies using Casted, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Casted customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Drift | Professional Services | 550 | $50M | United States | Casted | Casted | Marketing Automation | 2021 | n/a |
In 2021 Drift implemented Casted as part of its Marketing Automation stack to channel podcast listening signals into conversational workflows for marketing and sales. The Casted integration with Drift enables live chat to be embedded on podcast pages and pushes listening behavior into Drift playbooks to trigger contextual outreach and conversational engagement.
Casted was configured to capture podcast consumption events and map those events into Drift playbook logic, creating content-driven triggers that surface in conversational workflows. Functional capabilities inferred from the Casted-Drift integration include content signal ingestion, event-to-playbook mapping, and runtime triggering of chat interactions, with Casted serving as the content engagement layer and Drift handling inbound conversational orchestration.
Operational scope centered on marketing and sales use cases, with marketing operations responsible for content tagging, playbook configuration, and orchestration of conversational campaigns. Governance focused on aligning podcast content taxonomy with playbook triggers and routing rules, ensuring listening behavior translated into standardized conversational steps within Drift playbooks, and providing a repeatable pattern for podcast-driven demand generation.
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HubSpot | Professional Services | 8246 | $2.6B | United States | Casted | Casted | Marketing Automation | 2021 | n/a |
In 2021, HubSpot implemented Casted as part of its Marketing Automation stack to centralize and amplify podcast and video content. The deployment used Casted's HubSpot integration to surface listener activity and engagement signals into HubSpot CRM, enabling content-level attribution into pipeline. The implementation focused on marketing and content teams managing podcast and video channels and coordinating distribution and engagement tracking.
Implementation covered content management and distribution workflows, with Casted providing content orchestration and CRM attribution capabilities typical for Marketing Automation applications, including listener tracking, metadata capture at the episode level, and forwarding engagement events into the CRM. Integration into HubSpot CRM routed listener activity into contact and campaign records to align content consumption with demand generation and sales qualification workflows. Governance was centered on marketing operations and content leads owning tagging standards, episode metadata, and the feed of engagement events into HubSpot for use in campaign attribution and sales handoff.
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Zoominfo | Professional Services | 3508 | $1.2B | United States | Casted | Casted | Marketing Automation | 2021 | n/a |
In 2021, Zoominfo implemented Casted as a Marketing Automation application to host and attribute audio and video content supporting marketing and demand-generation initiatives. Casted lists Zoominfo as a customer using the platform to surface analytics that produce company-level listening signals, which are explicitly described as inputs for ABM and sales outreach.
Implementation scope centered on content hosting and attribution, with inferred deployment of marketing and ABM capabilities such as content distribution, campaign-level attribution, and engagement analytics consistent with Casted platform functionality. The Casted platform was configured to collect audio and video engagement data and transform those interactions into company-level signals, enabling downstream use by targeting and outreach workflows. Casted was used to map content interactions to company accounts, aligning content metrics with account based marketing operations.
Operational coverage included marketing, demand-generation, ABM, and sales functions within Zoominfo, where Casted provided a centralized content analytics layer to inform account prioritization. Governance activities emphasized content tagging and campaign alignment to generate the company-level listening signals cited by Casted, enabling marketing and sales teams to consume listening signals for ABM and outreach orchestration.
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