List of Centrical (formerly GamEffective) Customers
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Since 2010, our global team of researchers has been studying Centrical (formerly GamEffective) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Centrical (formerly GamEffective) for Sales Performance Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Centrical (formerly GamEffective) for Sales Performance Management include: Microsoft, a United States based Professional Services organisation with 221000 employees and revenues of $243.00 billion, Verizon, a United States based Communications organisation with 99400 employees and revenues of $134.79 billion, Hp, a United States based Manufacturing organisation with 58000 employees and revenues of $55.30 billion and many others.
Contact us if you need a completed and verified list of companies using Centrical (formerly GamEffective), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Centrical (formerly GamEffective) customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Hp | Manufacturing | 58000 | $55.3B | United States | Biz-Effective | Centrical (formerly GamEffective) | Sales Performance Management | 2019 | n/a |
In 2019, HP deployed Centrical, formerly GamEffective, as a Sales Performance Management application to engage its global channel partners. The deployment targeted partner training and channel sales enablement across HP’s worldwide partner network and was provided by Biz-Effective.
The implementation emphasized partner and channel sales engagement along with microlearning capabilities typical of Sales Performance Management solutions. Functional modules configured included gamified learning workflows, microlearning content delivery, progress tracking and leaderboards, and role-based access for partner learners and managers.
Operational coverage extended across HP’s global partner network, supporting channel sales teams and partner enablement functions alongside HP’s learning and development staff who administered content and programs. The rollout focused on sustained partner engagement through recurring microlearning and gamification-driven assignments.
Governance centered on program administration and usage monitoring to measure partner learning engagement. Outcomes reported in the case study include a 50X higher completion rate for learning modules and 31% of users logging in weekly after the Centrical deployment.
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Microsoft | Professional Services | 221000 | $243.0B | United States | Biz-Effective | Centrical (formerly GamEffective) | Sales Performance Management | 2019 | n/a |
In 2019, Microsoft deployed Centrical, formerly GamEffective, as a Sales Performance Management platform in its Consumer Support Services contact centers. The implementation targeted agent productivity, learning adoption, and upsell rates across Microsoft’s global support network and was focused on contact center sales and service workflows.
Configuration emphasized sales-performance capabilities consistent with the Sales Performance Management category, including microlearning-driven coaching, gamification mechanics, agent-level performance scoring, and real-time feedback to surface contextual training during customer interactions. Centrical was used to orchestrate incentive and recognition workflows alongside embedded microlearning to increase learning adoption within live support operations.
Operational scope covered Microsoft’s global contact center sites within Consumer Support Services and aligned directly with sales and customer service business functions rather than back-office financial systems. The rollout was contact center centric, oriented toward agent-facing modules and sales-performance behavioral instrumentation.
The vendor case study reports outcomes including a 10% productivity increase, 12% less absenteeism, and two times more upsells, as measured following the Centrical deployment. These reported results are cited by Centrical in the case study and frame the implementation impact on agent performance and upsell activity.
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Verizon | Communications | 99400 | $134.8B | United States | Biz-Effective | Centrical (formerly GamEffective) | Sales Performance Management | 2018 | n/a |
In 2018, Verizon deployed Centrical (formerly GamEffective) to run the Elevate program for Cellular Sales retail associates. The deployment was classified under Sales Performance Management and focused on retail sales and CRM-oriented workflows within the United States, targeting Cellular Sales as Verizon's premier retailer.
Verizon configured Centrical's sales-performance and gamification capabilities to enforce goal-based incentives, real-time performance dashboards, leaderboard-driven contests, and coaching workflows. The implementation emphasized performance tracking, task orchestration and in-the-moment feedback to align associate activities with promotional objectives and selling behaviors.
Operational coverage was concentrated in Cellular Sales retail stores across the United States, impacting in-store sales operations, promotional execution and accessory and handset selling processes. Governance for the Elevate program included target setting, contest rules and administrator-managed reward triggers within Centrical to steer associate behavior and promotional compliance.
The Centrical deployment produced the case study outcomes reported by Cellular Sales, including a 53% increase in handset sales, 2x promotional combo sales and 45% more accessory sales. Verizon’s use of Centrical demonstrates a Sales Performance Management implementation oriented around incentive orchestration, frontline coaching and gamified performance analytics.
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Buyer Intent: Companies Evaluating Centrical (formerly GamEffective)
- Bread Financial, a United States based Banking and Financial Services organization with 6000 Employees
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