List of Coniq Customer Data Platform Customers
London, EC1A 4JQ,
United Kingdom
Since 2010, our global team of researchers has been studying Coniq Customer Data Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Coniq Customer Data Platform for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Coniq Customer Data Platform for Customer Data Platform include: MOAC Mall Holdings LLC, a United States based Retail organisation with 12000 employees and revenues of $2.00 billion, Marstons, a United Kingdom based Retail organisation with 10000 employees and revenues of $1.17 billion, VIA Outlets Netherlands, a Netherlands based Retail organisation with 60 employees and revenues of $154.0 million, Beaugrenelle France, a France based Retail organisation with 60 employees and revenues of $47.0 million and many others.
Contact us if you need a completed and verified list of companies using Coniq Customer Data Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Coniq Customer Data Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Beaugrenelle France | Retail | 60 | $47M | France | Coniq | Coniq Customer Data Platform | Customer Data Platform | 2021 | n/a |
In 2021 Beaugrenelle France deployed the Coniq Customer Data Platform as the backbone for its MyBeaugrenelle loyalty program and targeted CRM activity. The implementation targeted a November 2021 campaign that the retailer cited as the program's best month since launch, demonstrating concentrated use of the Customer Data Platform for loyalty orchestration.
Configuration emphasized Coniq's IQ Engage tools together with receipt scanning and analytics capabilities, and case details support usage of Coniq Customer Data Platform Loyalty module functionality for member segmentation and campaign orchestration. The deployment consolidated receipt‑level transaction capture and analytics into audience definitions, enabling targeted messaging workflows and precision segmentation consistent with Customer Data Platform operational patterns.
Operational scope focused on retail marketing and CRM functions supporting membership acquisition and transactional engagement across Beaugrenelle Paris, with the Coniq Customer Data Platform centralizing loyalty program workflows. The workstream affected campaign planning, message orchestration, and on‑site redemption tracking, aligning marketing execution to receipt‑based behavioral signals.
Governance emphasized campaign-driven rollouts within the existing MyBeaugrenelle program, using IQ Engage to execute and measure the November campaign. Outcomes reported by the vendor include a 170% increase in active members and a 146% increase in transactions month over month for that campaign period, indicating substantive short term uplift tied to the Coniq deployment.
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Marstons | Retail | 10000 | $1.2B | United Kingdom | Coniq | Coniq Customer Data Platform | Customer Data Platform | 2015 | n/a |
In 2015 Marstons implemented Coniq Customer Data Platform to centralize customer profiles and support Customer Data Platform functions for marketing and loyalty business functions across its hospitality estate. The deployment targeted data-driven marketing and loyalty execution, enabling marketers to create, promote and track campaigns across online and offline channels while aligning with Coniq’s hospitality-focused platform capabilities.
The Coniq Customer Data Platform implementation combined customer profile unification, segmentation and campaign orchestration with loyalty program management and campaign tracking. Configuration emphasized identity resolution across channel touchpoints, marketer-facing campaign workflows, and reporting dashboards to support audience selection and campaign measurement, reflecting core Customer Data Platform capabilities for hospitality marketing.
Integrations connected the CDP to point of sale transaction feeds, mobile app and web engagement sources, email channels and in-venue loyalty interactions to enable unified online and offline campaign activation. Operational governance was centralized with Marstons marketing and loyalty teams, who adopted cross-channel campaign workflows and data governance controls to manage audience segmentation and promotional execution across Marstons Inns and Taverns in the United Kingdom.
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MOAC Mall Holdings LLC | Retail | 12000 | $2.0B | United States | Coniq | Coniq Customer Data Platform | Customer Data Platform | 2023 | n/a |
In 2023, MOAC Mall Holdings LLC launched the MOA Insiders loyalty and membership program built and delivered by Coniq Customer Data Platform. Coniq built and launched the MOA Insiders loyalty program in February 2023 to capture engagement and monetize membership through personalized offers and a paid membership tier, using customer data to drive CRM and loyalty functions.
The implementation centered on Coniq Customer Data Platform as the central data hub for loyalty operations and analytics. Functional capabilities implemented include membership lifecycle management, CRM and loyalty orchestration, personalized offer generation, and data unification for behavioral and transaction signals, enabling paid membership workflows and segmentation.
Data collection was instrumented through the Mall app and QR and receipt scanning, capturing transaction and visit data as the primary inputs to the Coniq Customer Data Platform. Operational coverage focused on Mall of America consumer interactions at the property level, with the platform ingesting mobile app events and scanned receipt data to support personalization and paid-member experiences.
Governance centered on using the Coniq Customer Data Platform to unify event and transaction data for segmentation and offer orchestration, with membership management and personalization processes embedded into retail marketing and CRM operations. Reported outcomes include rapid adoption of 35,000 plus users and a 208 percent increase in total payment volume for paid members within three months, and Coniq Customer Data Platform usage is inferred from the described data unification and analytics features.
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Retail | 60 | $154M | Netherlands | Coniq | Coniq Customer Data Platform | Customer Data Platform | 2017 | n/a |
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