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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of Content Guru storm CKS Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Driver and Vehicle Licensing Agency Government 6000 $807M United Kingdom Content Guru Content Guru storm CKS Customer Data Platform 2021 Wavenet
In 2021 Driver and Vehicle Licensing Agency implemented Content Guru storm CKS as a Customer Data Platform and went live the same year with Wavenet as the delivery partner. The deployment positioned Content Guru storm CKS to centralize citizen interaction data for driver and vehicle record workflows across DVLA contact operations. The implementation consolidated driver and vehicle records and deployed the Customer Knowledge System CKS to enable web-to-case capture, automated high volume email response workflows, and an AI powered webchat channel. Functional modules implemented included knowledge management, case creation and routing, automated email responders, and conversational webchat for self service and assisted service escalation. Operational coverage focused on UK public sector citizen services and DVLA contact centre operations, handling the large inbound email and web traffic volumes typical of government licensing services. The program delivered a reported approximately 30 percent self service rate and contributed to improved customer satisfaction, with DVLA recognized as one of Britain s most improved public sector organisations and receiving industry awards. Implementation activity began in 2021 and went live in 2021 with Wavenet managing delivery, governance concentrated on knowledge base adoption and contact centre workflow orchestration. The rollout emphasized operationalizing automated response logic and knowledge driven routing to shift routine enquiries to self service while preserving escalation paths for complex case handling.
NHS Healthcare 1297455 $200.0B United Kingdom Content Guru Content Guru storm CKS Customer Data Platform 2022 n/a
In 2022, NHS deployed Content Guru storm CKS to support a Patient Relationship Management solution for NHS 111 urgent care in London. The deployment uses Customer Data Platform capabilities to ingest and evaluate clinical and repeat caller data and to drive real time routing decisions for NHS 111 call handling. Content Guru storm CKS was configured to orchestrate caller triage workflows, apply clinical scoring and repeat caller identification, and route contacts to appropriate urgency pathways, improving diagnostic accuracy and reducing ambulance conveyance by approximately 50 percent while substantially increasing first contact resolution as reported. Operational scope covered London urgent care sites and NHS 111 call handlers where the platform was embedded into call handling workflows and into patient relationship management processes. The vendor lists the NHS as a user of storm CKS, so CKS usage for this NHS 111 deployment is inferred from vendor materials rather than named explicitly in the public case study.
Tesco Bank Banking and Financial Services 3682 $1.4B United Kingdom Content Guru Content Guru storm CKS Customer Data Platform 2023 n/a
In 2023, Tesco Bank implemented Content Guru storm CKS as a Customer Data Platform to support modernization of its storm CX contact centre. The deployment targeted contact centre and customer service operations in the United Kingdom, consolidating interaction context and customer profile information to support agent-facing workflows. Content Guru storm CKS was configured to deliver unified customer profiles, real-time event ingestion, identity resolution and segmentation, and orchestration capabilities typical of a Customer Data Platform. Configuration prioritized profile unification and event-level context to enable context-rich interaction handling and to surface relevant customer information to agents during live contacts. Operational coverage centered on Tesco Bank’s contact centre environment and customer service teams, where the platform fed interaction context into agent desktops and supported workflow orchestration within the storm CX environment. Deployment emphasized data consistency and interaction state management to reduce friction across voice and digital contact paths. Rollout followed a phased approach aligned to contact centre workflows with governance focused on data quality and operational controls for interaction routing and agent tooling. According to the vendor case study, the modernization effort reduced average handling time by approximately 30 seconds, increased agent positive feedback by about 9 percent, and lifted CSAT by about 14 percent.
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FAQ - APPS RUN THE WORLD Content Guru storm CKS Coverage

Content Guru storm CKS is a Customer Data Platform solution from Content Guru.

Companies worldwide use Content Guru storm CKS, from small firms to large enterprises across 21+ industries.

Organizations such as NHS, Tesco Bank and Driver and Vehicle Licensing Agency are recorded users of Content Guru storm CKS for Customer Data Platform.

Companies using Content Guru storm CKS are most concentrated in Healthcare, Banking and Financial Services and Government, with adoption spanning over 21 industries.

Companies using Content Guru storm CKS are most concentrated in United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Content Guru storm CKS across Americas, EMEA, and APAC.

Companies using Content Guru storm CKS range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 66.67%, and global enterprises with 10,000+ employees - 33.33%.

Customers of Content Guru storm CKS include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Content Guru storm CKS customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Data Platform.