List of Contently Customers
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United States
Since 2010, our global team of researchers has been studying Contently customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Contently for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Contently for Marketing Automation include: CarMax, a United States based Retail organisation with 30000 employees and revenues of $26.54 billion, Ibm United States, a United States based Professional Services organisation with 110000 employees and revenues of $25.33 billion, Scotiabank, a Canada based Banking and Financial Services organisation with 86746 employees and revenues of $24.55 billion, Macquarie Bank Australia, a Australia based Banking and Financial Services organisation with 9600 employees and revenues of $8.34 billion, Fox School of Business at Temple University, a United States based Education organisation with 6500 employees and revenues of $1.50 billion and many others.
Contact us if you need a completed and verified list of companies using Contently, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Contently customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Brown Brothers Harriman | Banking and Financial Services | 6000 | $1.3B | United States | Contently | Contently | Marketing Automation | 2017 | n/a |
In 2017, Brown Brothers Harriman implemented Contently on its public website as a platform to support corporate content and marketing activities. Contently is positioned to address Marketing Automation requirements for the firm, linking content production to editorial planning and campaign orchestration for marketing and corporate communications teams.
The deployment focused on core content marketing capabilities such as editorial workflow management, content assignment and contributor management, content asset organization, and analytics aligned to campaign performance. Governance was organized around marketing and communications ownership, with editorial approval gates and a centralized content calendar to standardize processes, while operational scope remained centered on the corporate website and related digital channels.
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CarMax | Retail | 30000 | $26.5B | United States | Contently | Contently | Marketing Automation | 2021 | n/a |
In 2021, CarMax implemented Contently as a Marketing Automation application to scale SEO-driven editorial content and video for its US marketing organization. The deployment centered on using Contently's platform and editorial services to expand owned content production and audience reach.
Contently was applied as a content production and editorial services layer, with core capabilities focused on editorial planning, writer and editor assignment, video content workflows, and SEO-driven content briefs. The implementation integrated Contently writers and editors directly into weekly content planning cycles, aligning topic selection, keyword targeting, and publication cadence with marketing objectives.
Operational scope was the US marketing team, where Contently resources were embedded into existing content operations rather than acting as an isolated vendor. Weekly planning integration indicates the program functioned as an operational extension of CarMax marketing, coordinating production schedules and editorial oversight across content streams.
Governance changes included the formal integration of external editorial staff into CarMax weekly planning and approval workflows, creating recurring collaboration touchpoints and centralized content planning rhythms. This structure shifted content governance toward coordinated editorial planning between internal marketing stakeholders and Contently teams.
According to Contently's case story, the program drove millions of monthly readers and was credited with 56 million dollars in content value along with a large keyword footprint, outcomes reported as part of the Contently-CarMax engagement.
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Coast Capital Savings | Banking and Financial Services | 1800 | $349M | Canada | Contently | Contently | Marketing Automation | 2023 | n/a |
In 2023, Coast Capital Savings implemented Contently as a Marketing Automation platform to scale content production, improve SEO, and expand multimedia content including video across member-focused channels in Canada. The engagement targeted the marketing function and positioned Contently as the primary content operations and member communications tool for Coast Capital Savings.
The implementation emphasized content production orchestration using Contently’s creative marketplace and managing editors, enabling accelerated content output and expanded multimedia workflows. Configuration work focused on editorial workflows, asset management and distribution scheduling to support video and long form content, while SEO-oriented content planning was embedded into content creation processes.
Operational rollout concentrated on the marketing organization in Canada, with managing editors supervising external creative contributors sourced through the creative marketplace and coordinating publication to member channels. The deployment increased average engagement time on content pieces and accelerated content output, reflecting direct editorial governance changes and a shift toward marketplace-driven content supply.
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Banking and Financial Services | 454 | $125M | United Kingdom | Contently | Contently | Marketing Automation | 2016 | n/a |
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Education | 6500 | $1.5B | United States | Contently | Contently | Marketing Automation | 2017 | n/a |
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Professional Services | 5000 | $1.2B | Brazil | Contently | Contently | Marketing Automation | 2015 | n/a |
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Professional Services | 110000 | $25.3B | United States | Contently | Contently | Marketing Automation | 2015 | n/a |
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Banking and Financial Services | 9600 | $8.3B | Australia | Contently | Contently | Marketing Automation | 2017 | n/a |
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Banking and Financial Services | 86746 | $24.5B | Canada | Contently | Contently | Marketing Automation | 2020 | n/a |
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Buyer Intent: Companies Evaluating Contently
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