List of Craft.io Customers
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Since 2010, our global team of researchers has been studying Craft.io customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Craft.io for Project Portfolio Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Craft.io for Project Portfolio Management include: Fannie Mae, a United States based Banking and Financial Services organisation with 7000 employees and revenues of $30.85 billion, Kimberly-Clark, a United States based Consumer Packaged Goods organisation with 38000 employees and revenues of $20.06 billion, Kingfisher, a United Kingdom based Retail organisation with 73178 employees and revenues of $16.30 billion and many others.
Contact us if you need a completed and verified list of companies using Craft.io, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Craft.io customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Fannie Mae | Banking and Financial Services | 7000 | $30.9B | United States | Craft.io | Craft.io | Project Portfolio Management | 2023 | n/a |
In 2023, Fannie Mae deployed Craft.io as its Project Portfolio Management platform to centralize product content and align OKRs to roadmaps across its agile product teams in the United States. The engagement concentrated on product management and portfolio visibility, leveraging Craft.io Portfolio Management and Roadmapping capabilities along with built in prioritization models to streamline product decision making.
Craft.io was configured to store centralized product specifications, roadmap artifacts, and prioritization criteria, with portfolio planning views surfaced to product leadership and program managers. Fannie Mae applied Craft.io prioritization models to standardize intake scoring and roadmap sequencing, and linked objectives and key results to roadmap items to maintain alignment between strategy and execution. Built in reporting and dashboards within Craft.io were used to monitor adoption and content completeness.
Operational coverage focused on product management, product owners, and agile teams across Fannie Mae in the United States, emphasizing portfolio visibility and cross team coordination. The implementation emphasized explicit OKR linkage to roadmap entities within Craft.io to preserve strategy alignment rather than naming external systems.
Governance and decision workflows were adjusted to use Craft.io as the central tool for product prioritization and portfolio planning, incorporating prioritization outputs into planning cycles and review cadences. Craft.io reporting shows significant adoption and time savings, with usage reportedly increasing approximately 150 percent within a year.
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Kimberly-Clark | Consumer Packaged Goods | 38000 | $20.1B | United States | Craft.io | Craft.io | Project Portfolio Management | 2021 | n/a |
In 2021, Kimberly-Clark deployed Craft.io as a Project Portfolio Management platform to support a strategic shift toward operating more like a technology and products organization in the United States. The Craft.io deployment was provisioned to product teams to support consolidated roadmapping and ongoing product improvements across U.S. product groups.
Implementation concentrated on roadmapping, prioritization and portfolio views, with configuration oriented around sharable product roadmaps, structured prioritization workflows and portfolio-level visibility. Craft.io was used to standardize product planning artifacts and align product managers and product owners on backlog sequencing and release planning.
Reported operational scope covered product management and engineering collaboration within U.S. teams, with the platform acting as a central repository for roadmap and portfolio information. No named integrations were specified in public accounts, the emphasis in coverage was on internal product team adoption and cross functional alignment rather than on a broader systems integration footprint.
Governance and workflow changes emphasized continuous delivery practices and centralized oversight of product roadmaps, enabling routine updating of priorities and ongoing product improvements. Press coverage and vendor testimonials describe Craft.io enabling Kimberly-Clark to increase product visibility and support a move to continuous product delivery.
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Kingfisher | Retail | 73178 | $16.3B | United Kingdom | Craft.io | Craft.io | Project Portfolio Management | 2023 | n/a |
In 2023 Kingfisher deployed Craft.io as a Project Portfolio Management platform to centralize product management data across multiple retail product teams and to tie work to company OKRs as part of a shift toward a product led culture across its European organization. Craft.io was positioned to provide a single source of truth for product hierarchies and roadmap artifacts, enabling consistent mapping of initiatives and cross team planning workflows.
The rollout targeted product operations, roadmapping and prioritization, with explicit use of Portfolio Management and Guru templates to structure backlogs, prioritize initiatives, and produce executive roadmaps. Craft.io configuration emphasized hierarchical portfolio views, work item linking to strategic objectives, and templated workflows to standardize prioritization and delivery cadence across teams.
Operational coverage included product operations teams and product leadership across Kingfisher’s European organization, impacting roadmapping, prioritization, and executive reporting functions. The deployment centralized product data to improve cross team alignment and to provide leadership visibility into progress against OKRs, while leaving integrations unspecified in the source material.
Governance changes focused on process standardization and workflow discipline, instituting consistent hierarchy mapping, OKR alignment at the work item level, and centralized templates for portfolio planning. The implementation delivered measurable time savings, improved cross team alignment, and clearer executive visibility according to the source case study.
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